Month: May 2025

Serviceplan Group and BMW expand agency model ‘THE MARCOM ENGINE’

Stuart Mitchell

The Serviceplan Group and the BMW Group are continuing and expanding their successful cooperation within the scope of the agency model “THE MARCOM ENGINE”. Following the recent contract extension until the end of 2027, Serviceplan will also be responsible for the majority of asset production as well as the adaptation and rollout of central campaigns. Christian Schmitz, who has held the role of CEO at The Marcom Engine for three years, comments: “THE MARCOM ENGINE stands for an operationally optimised and efficient agency model that delivers data-driven product communication from…

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New EcoVadis Worker Voice Strengthens Responsible Sourcing and Human Rights Due Diligence

Stuart Mitchell

EcoVadis, the leading sustainability intelligence platform for global supply chains, today announces the availability of the EcoVadis Worker Voice survey. The latest offering in the EcoVadis portfolio of solutions was developed with Ulula to further strengthen EcoVadis’ position to help organizations improve working conditions, comply with regulations, and drive meaningful change on a global scale.  A volatile trade environment and ongoing supply chain disruption increase the risk that workers will bear the brunt of adjustments to tariffs across an organization’s value chain. EcoVadis Worker Voice provides a cost effective system…

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“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World

Stuart Mitchell

Effie Worldwide has announced eos as the winner of the prestigious Iridium Award, for the 2024 Global Best of the Best Effie Awards. The competition awarded their “Evolution of Smooth” brand campaign – brought to life by Mischief @ No Fixed Address – as the single most effective marketing effort in the world.  The 2024 Global Best of the Best Awards was open to Grand and Gold Effie winners from 55+ national and regional Effie Awards programs held throughout 2023, all vying for the highest honor in marketing effectiveness. The…

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Alzheimer’s Society partners with Coronation Street to create bespoke ads in tribute to dementia storyline

Stuart Mitchell

Alzheimer’s Society has teamed up with ITV and Coronation Street in order to shine a light on the growing impact of dementia across the UK. Alzheimer’s Society has teamed up with ITV and Coronation Street in order to shine a light on the growing impact of dementia across the UK. Positioning themselves as the charity who is there to tackle every aspect of the disease and to give help for today and hope for the future. Working with Medialab and ITV Creative Created in partnership with Medialab and ITV Creative,…

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SAP CSR 2024 eBook Highlights How Real Impact Starts with Connection

Stuart Mitchell

If you’re looking for proof that collective action works, start here. The new SAP Corporate Social Responsibility (SAP CSR) eBook—Helping the World Run Better, Together—unites stories, data, and momentum from across the globe. It’s a snapshot of how SAP and its partners are building ecosystems, not just programs, that aim to deliver lasting change. This is what they state on their website: At SAP, we believe real change begins with deep connection: between companies and communities, between bold ideas and practical infrastructure, and between those willing to take risks and…

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