Month: June 2025

The Field Museum’s “Blood Appétite” Wins Grand Effie at the 2025 Effie Awards US

Stuart Mitchell

The Field Museum and Leo Burnett Chicago, with contributing agencies Publicis North America, Aisle Rocket, and PXP Studios, took home the Grand Effie Award for their campaign “Blood Appétite” at the 2025 Effie Awards US Gala, held May 22nd in New York City. To combat the seasonal dip in attendance caused by harsh Chicago winters, the Field Museum launched a bold campaign for its Bloodsuckers exhibit, focused on blood-feeding creatures. Recognizing that Chicagoans brave the cold for great food, the museum partnered with top local restaurants to create ‘Blood Appétit,’…

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New $15 million initiative launched to catalyse sustainable investment in the Congo Basin

Stuart Mitchell

A new initiative in one of the world’s most vital ecosystems – the Congo Basin – aims to unlock nature-positive, climate-resilient business opportunities for micro, small, and medium-sized enterprises across critical green sectors.  The partnership between the UN Capital Development Fund (UNCDF), the UN Environment Programme (UNEP), and the Central African Forest Initiative (CAFI), will initially invest $15 million, which will serve as a catalyst to raise additional public and private finance, ultimately targeting a total investment of $30 million in the region. By fostering local entrepreneurship and pioneering blended finance opportunities,…

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CAP – Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the last five years, we’ve seen dramatic progress in the development of machine learning, with AI becoming a game-changing technology with countless applications. As a nascent form of technology and one regarded as important to economic…

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Mars shares ambition to accelerate regenerative agriculture with His Majesty King Charles III

Stuart Mitchell

Earlier this year, His Majesty King Charles III visited SOIL: The World at Our Feet, a new exhibition at Somerset House which celebrates the wonder of soil and the vital role it plays in the planet’s future. Mars, Incorporated is Associate Sponsor of the exhibition, reflecting its commitment to promote global soil health and its ambitious goal to help deliver more than one million acres of regenerative agriculture practices by 2030. This initiative forms part of Mars Incorporated’s broader 2050 net-zero commitments and emphasises the company’s efforts to advancing climate-smart,…

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IPA names new Chairs for revamped Excellence Diploma in Brands

Stuart Mitchell

Award-winning industry pioneers, Uncharted Co-Founder and CSO Fern Miller and IPA Director of Effectiveness Laurence Green have been appointed as the new co-Chairs of the most highly regarded IPA qualification, the Excellence Diploma in Brands. Chosen as co-Chairs for their 20+ experience in strategy and innovation as well as founding agencies and working across multiple marketing disciplines, Fern and Laurence will oversee the intensive, seven-month qualification, which opens for applications today and is a career-defining experience for strategists, planners and future agency leaders. Designed to challenge, provoke, and expand the…

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