Month: June 2025

IFC and Partners Release New Harmonized Circular Economy Finance Guidelines

Stuart Mitchell

International Finance Corporation (IFC) released new Harmonized Circular Economy Finance Guidelines at the World Circular Economy Forum in Brazil. The guidelines are designed to assist investors, financial institutions, and private companies in identifying and quantifying opportunities to channel financing towards projects that support a circular economy. By providing clear guidance on eligible activities and qualifying transactions, the Guidelines aim to promote market convergence and are intended to be applicable globally. Most businesses underestimate the real potential of circular economy activities to boost profitability and secure financing. At the same time,…

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IPA honours 36 agencies for exceptional professional development

Stuart Mitchell

The IPA is celebrating the 36 agencies that have achieved CPD Gold Accreditation for their outstanding professional development programmes, and investment in the professional development and wellbeing of their employees throughout 2024. CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £6.50 return on every £1 invested in learning and development in 2024, retained 94% of clients, and saved £297,944 on recruitment costs with an average voluntary…

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Mars and Calm team up to celebrate the wellbeing benefits of pets

Stuart Mitchell

Mars – the leading pet care business behind brands pets and pet owners love including ROYAL CANIN®, WHISKAS®, CESAR®, BANFIELD™, BLUEPEARL™, VCA™ and ANTECH® – is partnering with Calm, a leading mental health company, to spotlight the wellbeing potential of pets. Together, they are helping people recognize the role everyday interactions with pets play in supporting relaxation, life balance and overall mental wellbeing. The collaboration launches Calm’s first-ever collection created for pet lovers, inspired by research into human-animal relationships, including findings from an international survey of over 30,000 pet owners…

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Children’s wellbeing in world’s wealthiest countries took sharp turn for the worse in wake of COVID-19 pandemic – UNICEF

Stuart Mitchell

hildren in many of the world’s wealthiest countries saw marked declines in their academic performance, mental wellbeing, and physical health in the period since the start of the COVID-19 pandemic, according to analysis published by UNICEF Innocenti – Global Office of Research and Foresight.   Report Card 19: Child Wellbeing in an Unpredictable World compares data from 2018 and 2022, offering a perspective on how the COVID-19 pandemic and global shutdowns affected children in 43 OECD and EU countries. Since the last comparable Report Card five years ago, the Netherlands and Denmark retained their…

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CAP – Liquid BBLs – Keep It Responsible – No ifs, no butts

Stuart Mitchell

The ASA/CAP have released a post called: Liquid BBLs – Keep It Responsible – No ifs, no butts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The non-surgical Brazilian Butt Lift (liquid BBL) is growing in popularity, but advertisers need to inject some care. We’re providing a guide to avoid the pitfalls of advertising liquid BBLs following six key ASA rulings involving ads that…

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