Month: August 2025

ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee

Stuart Mitchell

The Association for Data-Driven Marketing and Advertising (ADMA) has named futurist and global marketing provocateur Tom Goodwin as the first ever internationally-based member of its Advisory Committee (AAC), reinforcing its bold commitment to shaping what’s next for marketers. The appointment marks a key milestone in ADMA’s strategy to broaden the perspectives and specialisms within its Advisory Committee to better support its key focus areas: future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing. It follows the recent appointment of respected marketer David Morgan as…

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IFC Announces New Initiatives to Accelerate Ukraine’s Reconstruction at Ukraine Recovery Conference

Stuart Mitchell

IFC has announced a series of new initiatives to support Ukraine’s private sector and accelerate reconstruction efforts. Unveiled at the Ukraine Recovery Conference, the initiatives aim to address critical financing needs, enhance energy security, and foster innovation in key sectors, including energy, and technology. Ukraine’s private sector continues to demonstrate remarkable resilience despite the ongoing challenges of Russia’s invasion. As of May 2025, nearly two-thirds of firms were operating at full or near-full capacity. However, businesses continue to face security risks, labor shortages, and rising input costs. Achieving a full…

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New IPA/FT global study reveals trust is the second most powerful business driver

Stuart Mitchell

The new study from the IPA and Financial Times has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and long-term success for businesses. Trust is a critical currency in business, particularly in the face of rising uncertainty, reduced human contact, and increased concerns around data and AI. But despite its growing commercial importance, most industries are failing to meet the trust expectations of their customers, clients and stakeholders. The report, Bridging the Trust Gap, draws on insights from over 750 global B2B decision-makers…

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ASA launches latest phase of UK-wide awareness campaign

Stuart Mitchell

The ASA/CAP have released a post called: ASA launches latest phase of UK-wide awareness campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re back with another burst of bold ads to help people understand who we are, what we do and why it matters. Launching on 7 July, the latest phase of our UK-wide campaign aims to raise public awareness that the ASA…

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Industry recognition for Sodexo’s Sustainability Director

Stuart Mitchell

Sodexo UK & Ireland’s sustainability director, Claire Atkins Morris has been recognised by industry peers at the 2025 Footprint Awards receiving the Special Achievement Award for individuals who have made an outstanding contribution to sustainability and the environment. Appointed as sustainability director in 2021, Claire is responsible for delivering Sodexo’s social impact commitments in a collaborative and meaningful way. She is focused on embedding sustainable practices to make Sodexo’s Net Zero 2040 plan a reality and is passionate about setting realistic and achievable targets to decarbonise the business. Claire has…

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