Month: August 2025

Burnout Emerges as a Barrier to Growth in the Creator Economy with Half of Creators Suffering

Stuart Mitchell

New research from global creator-first social agency, Billion Dollar Boy, reveals that burnout is a widespread and persistent challenge for creators, with growing implications for the long-term health of the creator economy. The study found that more than half (52%) of creators have experienced burnout as a direct result of their career, leading nearly two in five (37%) to actively consider leaving the profession altogether. The findings are based on a survey of 1,000 creators and 1,000 senior marketers across the US and UK, and paint a picture of an…

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Research Reveals Over A Third Of Women Delay Cervical Screenings Due To Work Commitments, With Some Resorting To Using Annual Leave To Attend Potentially Life-Saving Appointments

Stuart Mitchell

Lady Garden Foundation has launched its ‘Encourage Your Team To Screen’ campaign, calling on employers to grant all those eligible time off to attend their potentially life-saving cancer screenings. The plea comes following research where it was revealed that over a third of women (35%) said they’ve put off attending their cervical screenings due to work commitments.   The research was conducted by the gynaecological cancer charity, Lady Garden Foundation and comes following the recent announcement from NHS England on rolling out more personalised cervical screenings and more accurate human papillomavirus (HPV)…

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Purina launches fourth edition of BetterwithPets Prize, funding organisations that are harnessing the power of the pet-human bond

Stuart Mitchell

Applications are open today for Purina Europe’s BetterwithPets Prize (BWPP). Nestlé Purina Petcare Europe is calling for organizations and social entrepreneurs who help improve the health and wellbeing of people in vulnerable situations to apply for the prize. Winners will receive a share of a €200,000 grant and join an inclusive community of previous winners to share and leverage expertise, best practice, and tools to drive positive social impact. The prize was founded in 2018 based on the fundamental belief that pets and people are better together and has since…

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Over one third of UK adults made an in-memory donation in the past year

Stuart Mitchell

New research from Legacy Futures and Smee & Ford has found that faith and cultural identity significantly influence how and why people give to charity in memory of a loved one. The findings provide vital insight for fundraisers seeking to engage a broader and more representative range of supporters and to help build a case for investment into this vital income stream. The study, part of the long-running In-Memory Insight programme, draws on multiple research stages including desk research, a consumer survey, and focus groups with charity supporters. This year’s theme…

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Edgbaston Stadium announces sustainability focused, “Go Green Game” to cut matchday carbon emissions

Stuart Mitchell

Edgbaston Stadium have announced the international cricket matchday at the Women’s IT20 between England vs India will be a ‘Go Green Game’, a sustainability-focused experience that helps to raise awareness of climate change amongst spectators and the local community. Part of Edgbaston Stadium’s wider sustainability pledge, the Go Green Game forms part of a broader effort to reach Net Zero by 2030, in-line with Birmingham City Council’s commitment to address climate issues and promote sustainability within the city. Reinforcing Edgbaston’s leadership in sustainable sport, the match will be the stadium’s…

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