Day: 2 November 2025

Food Banks Canada and The Garden reimagine “Let’s Freakin’ Go” as “Let’s Feed Greatness,” turning a familiar sports slogan into a call to fuel human potential.

Stuart Mitchell

Food bank usage in Canada is at an all-time high, with more than 2 million monthly visits. One in four people in Canada lacks access to the food they need to be at their best. To meet this moment, Food Banks Canada is launching Let’s Feed Greatness (LFG), a new national brand platform developed by creative agency The Garden. Borrowing the energy of sports marketing, the campaign captures attention with the rallying cry “LFG” (“Let’s Freakin’ Go”) before revealing its twist: Let’s Feed Greatness. “Hunger steals potential—holding back ideas, energy…

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Over 225 Organizations Demand: “Kick Big Polluters Out, Don’t Invite Them to the COP30 Table!”

Stuart Mitchell

More than 225 organizations and networks from around the world have signed a letter calling on the UNFCCC’s COP30 Presidency to stop inviting the world’s largest polluters to the climate negotiation table, as reported this morning in Climate Home News. The letter responds to the COP30 President Designate’s recent public communication framing the upcoming U.N. climate talks in Belém, Brazil as “the Defining Business Opportunity of Our Time” and calling on business leaders to join the upcoming climate talks in November. The signatories–which include members of the Kick Big Polluters…

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PRCA announces Structured Mediation as its Civil Mediation Partner

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced Structured Mediation as its Civil Mediation Partner for the next 12 months. Structured Mediation is a new service designed for the PR and creative industries, offering sector-specific expertise to resolve disputes without resorting to the courts. It provides a constructive way forward for agencies, production companies, and clients where work has been co-created and disagreements arise. As part of the partnership, PRCA members will benefit from a free 30-minute consultation with Structured Mediation, valid until the end of December 2025. PRCA…

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Eurobest announces the Jury line-up for 2025

Stuart Mitchell

The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has announced the 2025 Jury line-up. With a record number of experts from Eastern Europe, the line-up reflects the diversity and innovation shaping Europe’s creative landscape. This year marks a historic moment, with Sona Abbasova, Director Corporate and Marketing Communications, Azercell, Azerbaijan, joining the PR Eurobest Award Jury as the first-ever Juror from Azerbaijan. Her appointment reflects Eurobest’s commitment to staying at the forefront of European creativity, ensuring the line-up mirrors the full cultural and creative breadth of the region. Commenting on…

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Chile, UK and Madagascar Join Global Effort to Put the Ocean at the Center of National Climate Plans

Stuart Mitchell

At a ministerial-level New York City Climate Week event last month, Chile, the UK and Madagascar committed to the Blue NDC Challenge, underscoring both the economic and environmental value of protecting the ocean. The initiative urges coastal nations to integrate ocean-focused actions into their climate plans – nationally determined contributions (NDCs) – ahead of COP30. The NDCs are the cornerstone of global climate action under the UN Framework Convention on Climate Change (UNFCCC), serving as investment plans and the primary tool for limiting global warming. With these new members, the…

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