Day: 4 December 2025

Major Digital Infrastructure Upgrade Strengthens Water Supply for 2.6 Million People Across 12,000-mile Network

Stuart Mitchell

Dutch drinking water utility Brabant Water, in partnership with Xylem (NYSE: XYL), is creating one of Europe’s largest digital water networks, serving 2.6 million residents and businesses across North Brabant. To meet rising demand, the utility is deploying a digital twin and smart metering solutions to build a more efficient, resilient water system. As urbanization, industrial growth, and changing weather patterns intensify pressure on water infrastructure, drinking water use in the Netherlands is projected to increase by 100 million cubic meters by 2030. To future-proof its operations, Brabant Water is digitalizing…

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B&M & P&G Proud To Partner With Independent Age In Support Of Older People In Need In The UK

Stuart Mitchell

Discount retailer B&M and Procter & Gamble (P&G), manufacturer of household favourites like Fairy and Herbal Essences, are proud to announce an exciting new partnership with Independent Age, a UK charity dedicated to helping older people facing financial hardship across the nation. Through this meaningful collaboration, B&M and P&G will help fund Independent Age’s work to provide vital advice and support for those in need – helping older people across the UK live with dignity and independence. Joanna Elson CBE, Chief Executive at Independent Age said: “We’re really excited to…

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PRSA’s Strategies & Tactics Wins Gold MarCom Award for Second Consecutive Year

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, is proud to announce that its Strategies & Tactics publication has earned a Gold MarCom Award for the second year in a row in the Association Publications/Magazine category.  This year’s award honors the September 2024 issue, themed “PR’s Next Generation,” which explored how PR professionals are redefining their work amid rapid technological innovation, shifts in workplace culture, and evolving approaches to leadership and storytelling.  “Strategies & Tactics continues to raise the bar for professional insight and relevance in our field,”…

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Highly awarded creative ideas are significantly more effective new WARC research reveals

Stuart Mitchell

Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness for the WARC Rankings, the ultimate benchmark for marketing.  Using the WARC Rankings results data from between 2016 and 2025, more than 5,600 ideas were analysed by WARC to establish the correlation between creativity and effectiveness.    Amy Rodgers, Head of Content, WARC Creative, says: “Mounting evidence shows creativity is an important driver of campaign performance. Using data from the latest WARC Rankings, we set out to see whether creatively award-winning work has maintained or enhanced its effectiveness advantage since last year’s edition of this report, and what currently are the common traits of the most creative and effective ideas.”  One…

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Brady Relaunches Secure Firearm Storage Website EndFamilyFire.org with Personalized, Expanded Resources for Gun Owners

Stuart Mitchell

Brady’s End Family Fire program – in partnership with the Ad Council – announced the relaunch of its website EndFamilyFire.org, with updated resources and a new interactive self-assessment that provides gun owners with guidance to create personalized, practical firearm storage plans.   End Family Fire is the only national program that uses the power of communications and public service advertisements (PSAs) to bring gun owners into the conversation to reduce gun violence. The program addresses the reality that less than half of all gun owners in America store their firearms securely, and 4.6 million children in…

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