Day: 16 March 2026

CAP – Keeping Sunbed Advertising on the Sunny Side of the Code

Stuart Mitchell

The ASA/CAP have released a post called: Keeping Sunbed Advertising on the Sunny Side of the Code, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.  Sunbeds and tanning booths use artificial ultraviolet (UV) radiation to darken the skin. The health risks associated with UV exposure are well established, including an increased risk of skin cancer, premature ageing and skin damage. As public health bodies consistently advise, there is no safe way to tan using…

Read More

Mars celebrates latest European decarbonisation milestone with new renewable electricity contract in Sweden

Stuart Mitchell

Mars, Incorporated, a leading snacking, food and pet care services and nutrition provider, today announced a major milestone in its sustainability journey through the Mars Renewable Acceleration Program, with a contract for the majority output of the Kölvallen Wind Farm in Sweden. Developed by Foresight Energy Infrastructure Partners, a leading investment manager, the project’s partnership with Mars underscores Mars commitment to extend clean, renewable energy across its value chain and advancing progress toward its net zero ambitions. Through a long-term agreement, Mars has secured 70% of the annual production from…

Read More

Colossal Raises $27 Million Dollars for National Breast Cancer Foundation

Stuart Mitchell

National Breast Cancer Foundation, Inc.® (NBCF) is thrilled to announce that Colossal has raised over $27 million dollars to support NBCF since 2022 through their Fab Over 40 Competition.  Through these funds, Colossal has helped NBCF provide over 550,000 services to support NBCF’s mission of Helping Women Now®. We are so grateful to Colossal and their long-term commitment to Helping Women Now,” said NBCF CEO, Kevin Hail. “Thanks to this incredible partnership, over $27 million has been raised to advance our mission and make a meaningful difference in the lives…

Read More

Waitrose becomes first UK supermarket to suspend mackerel sourcing over sustainability concerns

Stuart Mitchell

Waitrose has become the first UK supermarket to suspend mackerel sourcing to make a stand against overfishing and support long-term health and sustainability of fish stocks.*  In September 2025, the International Council for the Exploration of the Sea (ICES), recommended that North-east Atlantic mackerel catches should be cut by 70% to help rebuild the stock to a sustainable level.  In December, four of the Coastal States agreed to cut mackerel catches by 48%. While this is a step forward, it does not meet ICES advice. From May 2026, North East…

Read More

CAP – Thinking outside of the (loot) box

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Thinking outside of the (loot) box , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.  What are loot boxes? Random-item purchases aka “loot boxes” are in-game purchases that contain an element of chance, in which the consumer does not know what they will receive until the transaction is completed. Players take the risk in purchasing a loot box in the hope that they might…

Read More