Day: 21 March 2026

European carton industry cuts fossil carbon footprint by further 8%

Stuart Mitchell

Pro Carton, the European association of cartonboard and carton manufacturers, has announced that the carton packaging industry has achieved an 8% reduction in cradle-to-gate fossil carbon emissions since 2021. The research, conducted by the Research Institutes of Sweden (RISE) and independently verified by Institut für Energie- und Umweltforschung (ifeu) in Germany, confirms that the annual cradle-to-gate fossil carbon footprint dropped from 929 kg CO2e to 854 kg CO2e per tonne, reinforcing carton packaging as a low-carbon solution for brands transitioning away from fossil-based materials. This transition marks a successful decoupling…

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Aston University launches innovative project to protect young women and girls from dark web violence

Stuart Mitchell

Aston University is launching a new online safety resource – said to the first of its kind in the UK – designed to help protect young women and girls from violence and abuse on the dark web.  The new toolkit features helpful tips for parents and guardians on warning signs of abuse as well as an emoji definition guide which can be used to identify hidden meanings behind the graphics when used on social media.   The CyberDIVA (Dark Web Investigation of Violence & Abuse) initiative was formally launched on 25…

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Event: ‘Better B2B North’ launches in Manchester to bring together the region’s B2B marketing community

Stuart Mitchell

A new Manchester marketing event will bring professionals together to explore how B2B brands can stand out in an increasingly AI-driven industry, at a time when 72% of marketers say they feel overwhelmed by the pace of AI-driven change and 82% of Manchester businesses are already piloting or fully integrating AI. Better B2B North, taking place on 16 April 2026 at The Alan in Manchester, will feature speakers including Ash Jones, founder of Great Influence, who has worked with high-profile figures including Steven Bartlett and Gary Neville on personal brand…

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Sylvera Expands Global Climate Policy Leadership with New Policy Advisory Board

Stuart Mitchell

Sylvera are proud to announce the launch of Sylvera’s Policy Advisory Board — a group of world-leading climate and carbon market policymakers and experts whose guidance will help ensure Sylvera’s data platform continues to shape the next generation of high-integrity climate investment. This group brings unmatched credibility across international climate negotiations, compliance carbon market design, Article 6 implementation (for buying and selling countries), environmental law, and sustainable finance. Together, they reinforce Sylvera’s role as the independent data backbone powering the future of carbon markets and carbon-differentiated commodities. Introducing Sylvera’s Policy…

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71% of UK SMEs admit to not using social media to track viral trends, according to a new report

Stuart Mitchell

Unlike major retailers with dedicated trend and insight teams, small businesses often rely on instinct to stay ahead of consumer demand, while others are tapping into viral social trends to drive growth.  To explore how SMEs turn viral trends into revenue, SumUp surveyed 500 UK small business owners and decision-makers. The research reveals how they spot emerging trends, the impact on their bottom line, and the risks of investing in what’s “in.” The research revealed that while over a third (34%) have reported a positive impact from adopting viral trends, 71%…

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