Day: 2 May 2026

Institute for Responsible Influence Launches First U.S. Certification to Advance Transparency in the $37B Creator Economy

Stuart Mitchell

he Center for Industry Self-Regulation’s Institute for Responsible Influence, an initiative dedicated to advancing transparency, accountability, and trust in the U.S. creator economy, today announced the launch of its Responsible Influence Certification Program. The program equips creators with tools to meet truth-in-advertising standards and supports brands and agencies in partnering with creators in ways that promote accountability, and consumer trust.  The certification program is supported by a broad coalition of consumer brands, marketing agencies, industry associations, creative firms, and creator-focused platforms, including TikTok, the American Association of Advertising Agencies (4As),…

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Global environmental action NGO WRAP brings recycling to life with ‘Rescue Me’ TV campaign, backed by Sky Media

Stuart Mitchell

WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing across Sky channels from the 13th of April. The campaign is designed to inspire people to recycle more and therefore accelerate the shift towards a better use of our resources. Despite strong intent, recycling behaviours remain inconsistent. WRAP’s latest research reveals that while 89% of UK households regularly recycle, 79% admit to throwing away at least one item that could have…

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Over three in four disabled people say the cost of accessible goods is increasing faster than other products

Stuart Mitchell

A new poll shows the accessible goods that disabled people believe have been most impacted by inflation. The Office for Budget Responsibility (OBR) recently warned that the Iran war could drive inflation above 3%. As inflation rises, the impact on the cost of living will be felt most acutely by the most vulnerable people. According to Scope, the average disabled household needs an additional £1,095, equivalent to £13,140 annually, to have the same standard of living as non-disabled households. This is expected to rise by approximately 12%, to an estimated £1,224 by the 2029–2030 financial year, totalling almost £15,000 a year. A new…

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Ricoh raises decarbonisation targets under new ESG strategy in the latest mid-term strategy

Stuart Mitchell

Ricoh has announced revision of its materialities and ESG targets based on the new ESG strategy under its new mid-term strategy launched in fiscal 2026. As the need for climate action grows more urgent worldwide, Ricoh will accelerate efforts to help realise a decarbonised society by raising its greenhouse gas emissions reduction targets and renewable energy adoption target for fiscal 2030. Ricoh Group raised its fiscal 2030 target for reducing Scope 1 and 2 greenhouse gas emissions from 63% to 75%, compared with fiscal 2015 levels. The company has also…

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CIPR opens #StateofPR 2026 survey as industry navigates AI and workforce change

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched its State of the Profession 2026 survey, aimed at capturing insights on how PR professionals work, what challenges they’re facing, and the latest trends in the industry. The survey captures practitioner perspectives on the health of the profession including skills and training needs, salaries, the reputation of PR, and how practitioners are responding to developments in artificial intelligence and the global news agenda. Now in its fourteenth year, the State of the Profession survey is the largest and longest-running survey of…

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