Day: 13 August 2026

UK companies revise marketing budgets up despite tough economic conditions

Stuart Mitchell

UK companies revised their marketing budgets up to the second highest level in two years in Q2 2026, despite economic and inflationary headwinds remaining at large. This is according to the latest IPA Bellwether Report, published on 16 July 2026. After a strong start to the year, 23.8% of respondents reported an increase to their marketing spend, in comparison with 16.9% who recorded cuts. The resulting net balance of +6.9%, slightly below Q1’s +7.3%, pointed to a historically strong expansion in budgets. Meanwhile, approximately 59.4% of respondents left their marketing…

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Alex Robinson joins WRAP as Chief Programmes Officer

Stuart Mitchell

Alex Robinson, former CEO of award-winning behavioural change organisation Hubbub, has joined global environmental action NGO WRAP as Chief Programmes Officer. Alex will oversee the work of WRAP’s core programmes across resource management, the circular economy, food systems transformation (water – waste – emissions), packaging, textiles & fashion, and its behaviour change work.  Alex Robinson said, “Shifting behaviour at scale is one of the toughest and most important things we can do to tackle the climate and nature crises. WRAP is one of the few organisations genuinely equipped to do…

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Public support for refugees remains stable after 75 years of Convention protection

Stuart Mitchell

New Ipsos survey with UNHCR finds support for refugees resilient despite growing global uncertainties. Many question how refugee protection works in practice. Views diverge across countries and generations. Public support for refugees remains remarkably resilient despite years of political turbulence, socio-economic pressures in host countries and polarizing migration debates and policies, according to a new global survey from Ipsos released with UNHCR, the UN Refugee Agency. The recent poll found that 66 per cent of respondents across 29 countries agreed that people fleeing war or persecution should be able to…

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Watchdog issues public warning over misleading air conditioning ads

Stuart Mitchell

The ASA/CAP have released a post called: Watchdog issues public warning over misleading air conditioning ads, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we find ourselves in the midst of another heatwave, the advertising watchdog is warning people to be on high alert for misleading online ads for portable air conditioners. With temperatures soaring, many of us are looking for affordable ways to stay cool.…

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Good Energy signs its largest ever deal with Ørsted to support next phase of growth

Stuart Mitchell

Good Energy, a leading UK renewable energy provider, today announces the largest energy supply deal in its 26‑year history, signing a major new Power Purchase Agreement with Ørsted, the global leader in offshore wind, to source electricity from its Walney 1 and Walney 2 offshore wind farms off the coast of Cumbria. Under the two‑year agreement, which runs from October 2026 to October 2028, Good Energy will purchase 200 GWh of UK‑sourced renewable electricity each year, around one-sixth of the wind farms’ output. Over the full term, the partnership will deliver 400…

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