Monarch Collective and Serviceplan Culture are launching a strategic international collaboration in women’s football and women’s sports. Their shared aim is to advise brands on a question that reaches beyond conventional sponsorship: how to take part in the growth of women’s football credibly, commercially and for the long term – helping to shape its culture rather than simply buying space within it. Their first joint output is the zine “Whose Game Is It Going To Be?”, which gathers 11 theses on the culture, commerce and future of the women’s game.…
Read MoreMonarch Collective and Serviceplan bring together investment, cultural and brand expertise for women’s football
