AA Charitable Trust Launch Drowsy Driver Campaign

It’s estimated that up to 25% of fatal accidents are caused by drivers who have fallen asleep at the wheel, so in November 2018 the AA Charitable Trust launched a campaign highlighting the dangers of drowsy driving.

The campaign aims to:

Research carried out for the campaign launch shows:

  • One in eight (13%) UK drivers admit to falling asleep at the wheel
  • Nearly two fifths (37%) say they have been so tired they have been scared they would fall asleep when driving
  • Men (17%) are three times as likely as women (5%) to say they have fallen asleep at the wheel
  • Young drivers, aged 18-to-24, are the most likely to say being very tired does not affect their driving ability (13% compared to 2% of all drivers).
  • Young drivers are also the most likely age group to say they normally carry on regardless if they feel tired while driving (18% compared to 3% of all drivers).

The campaign features a thought-provoking advert, created by Adam&EveDDB, designed to wake drivers up to the dangers of fatigue.

Related posts

Leave a Comment

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.

This site uses Akismet to reduce spam. Learn how your comment data is processed.