Author: Stuart Mitchell

One Water unveils bold new rebrand to appeal to a growing ethically conscious audience

Stuart Mitchell

One Water, the ethical water brand, today unveils its refreshed branding. The rebrand represents a bold, colorful, and warm new look that builds upon the company’s original aesthetic while clarifying its mission to make ethical hydration the easy choice for consumers. The new visual identity of One Water harks back to their original logo, featuring two inverted water droplets forming the shape of a heart, symbolising the good being done with every purchase of One Water. The rebrand will be accompanied by a marketing and social media campaign – Do One…

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Standard Chartered publishes Transition Plan

Stuart Mitchell

Standard Chartered has published its Transition Plan, setting out in detail how the bank will continue to integrate climate considerations into decision-making across its business and operations, to deliver against its net zero agenda, while supporting sustainable growth. The Transition Plan articulates how Standard Chartered aims to reach net zero across the bank’s financing activity by 2050 (Scope 3), and across the bank’s own operations by 2025 (Scope 1 and Scope 2). Considering New-to-Bank (NTB) and Existing-to-Bank (ETB) clients, it outlines a transparent, actionable framework to deliver on these commitments…

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Global ad market growth downgraded by $20bn due to growing market volatility: WARC releases Global ad spend outlook 2025/26 Q1 update

Stuart Mitchell

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied to 2026, downrating growth to 6.3%. The underlying factors for these downward revisions are wide ranging, but core among them is the rising risk of stagflation – or outright recession – across major economies, compounded by heightened costs…

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Cannes Lions honours Brazil as the inaugural recipient of the Creative Country of the Year

Stuart Mitchell

The Cannes Lions International Festival of Creativity is proud to announce that Brazil will be recognised as the inaugural recipient of the Creative Country of the Year. An annual accolade that recognises a country’s exceptional and enduring commitment to creativity that drives progress and growth. As part of this recognition, the 2025 Festival will feature Brazilian creative showcases, celebratory events, dedicated stage talks and Brazilian-led activations across the City of Cannes, including the return of FilmBrazil, which will host a networking event and bring together the Brazilian and global community…

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Food Industry Benchmark Reveals Animal Welfare Leaders Among 150 Global Food Companies

Stuart Mitchell

The latest Business Benchmark on Farm Animal Welfare (BBFAW), released today, reveals steady progress on farm animal welfare across the global food industry. A leading group of companies demonstrate that humane standards of farm animal welfare, such as providing animals with more space or using best practice methods of slaughter, is integral to their business strategy. There are concerns however that a significant block of large food companies (79%), including household names like Nestlé and McDonalds remain in ‘Tiers 5 and 6’ – the bottom two tiers – for a…

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