Author: Stuart Mitchell

WFA reveals shortlist for Global Marketer of the Year 2023

Stuart Mitchell

WFA has unveiled the shortlist for the 2023 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies. An expert jury of 16 marketing leaders considered a host of eligible names submitted by the industry, with each judge nominating their top contenders to create the shortlist. All will be added to the WFA’s Hall of Fame. Those selected for the 2023 award are: Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal: Under Asmita’s leadership, the company has continued to optimise its internal…

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Lyreco Ireland joins Hey Girls to improve period dignity in workplaces

Stuart Mitchell

Hey Girls’ award-winning products will be available in offices across Ireland thanks to an exciting new partnership with Europe’s leading distributor. Worldwide distributor of office supplies and workplace solutions, Lyreco, has introduced Hey Girls as one of its approved suppliers for customers in both Northern Ireland and the Republic of Ireland. Lyreco Ireland takes great pride in supporting businesses to achieve their green and sustainability goals, with over 3,800 products that meet their Sustainable Selection by Lyreco criteria. Now, Hey Girls’ period products have been added to that list. Lyreco…

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AARP and the Ad Council Launch New PSA Campaign ‘This Is Pretirement’

Stuart Mitchell

According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Recently, AARP and the Ad Council launched “This Is Pretirement,” a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future. “Pretirement” refers to the period in people’s lives—typically during their 40s and 50s—when they are closer to retirement than they are to the start of their…

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Media budgets are on the rise, finds WFA and Ebiquity annual research

Stuart Mitchell

Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 – with 14% saying they will make a significant increase, year on year.   This is a relatively dramatic increase compared to the same time last year, when just 29% of respondents said they expected to increase their annual budget. This budget increase comes despite 74% of respondents either…

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ICO and European Data Protection Supervisor (EDPS) sign Memorandum of Understanding

Stuart Mitchell

The UK Information Commissioner’s Office (ICO) and the European Data Protection Supervisor (EDPS) have signed a Memorandum of Understanding (MoU), which reinforces their common mission to uphold individuals’ data protection and privacy rights, and cooperate internationally to achieve this goal. The MoU builds on the strong collaboration already established in other forums that both authorities mutually participate in, such as the Global Privacy Assembly and the G7 Data Protection Authorities Roundtable. The MoU sets out how the authorities will continue to share experiences and best practices; cooperate on specific projects…

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