Author: Stuart Mitchell

IPA and ISBA launch industry principles for use of generative AI in advertising

Stuart Mitchell

The IPA and ISBA have announced twelve guiding principles for agencies and advertisers on the use of generative AI in advertising. The principles are broad-brush and designed to ensure that the industry embraces AI in an ethical way that protects both consumers and those working in the creative sector. They cover issues around transparency, intellectual property rights, human oversight and more. These principles are not exhaustive and apply only to the creative process rather than other areas of the industry. The IPA and ISBA will consider publishing additional best practice guidance…

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Sustainable Apparel Coalition 2023 Annual Meeting Calls for Industry Evolution

Stuart Mitchell

More than 500 in-person and virtual attendees joined the Sustainable Apparel Coalition (SAC) for its Annual Meeting on September 26 in Boston, MA. Reflecting the theme Evolution for Impact, the event brought together stakeholders from across the fashion and apparel value chain to discuss and explore opportunities for the industry to deepen collaborations in order to drive true and lasting impact for people and planet. Sponsors included Target Corporation, Lululemon, REN Energy, and Worldly, an impact intelligence platform that is the exclusive licensee of the Higg Index tools. Announcements at…

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ASA – Using AI to monitor the promotion of prescription-only medicines

Stuart Mitchell

The ASA/CAP have released a post called: Using AI to monitor the promotion of prescription-only medicines. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA is using AI to help us stop thousands of illegal ads for prescription-only medicines on social media. Our systems take advantage of recent advances in machine learning, specifically “large language models” (LLMs), to accurately identify posts that break…

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Danfoss, Google, Microsoft and Schneider Electric join forces in new Innovation Hub to accelerate green transition of data centres

Stuart Mitchell

Danfoss, Google, Microsoft and Schneider Electric are the founders of a new innovation hub in Fredericia, Denmark, that will bring together the data centre sector across Europe to find concrete solutions to accelerate the green transition. The Hub is open to other partners across Europe. Cloud computing plays a vital role in the digital and green transformation of society – enabling people to benefit from digital tools and businesses to work more efficiently and grow. In the past decade alone, the number of internet users has doubled – and global…

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Leading organizations release essential new guidance to help companies develop and publish nature strategies

Stuart Mitchell

The need for corporate action on nature has never been clearer. New research from GlobeScan reveals nine out of ten experts (91%) from across academia, NGOs, the private sector and policymakers view the state of nature and biodiversity as a catastrophic or alarming issue. 90% of experts also say companies need a public nature strategy backed by the CEO or Board to effectively protect nature and biodiversity.  Research from the World Benchmarking Alliance shows that less than 1% of companies know how much their operations depend on nature. Through a…

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