This week in the UK Tesco suffered a backlash that I really hoped we were beyond in this country.
Tesco’s latest Christmas advert has been released:
Did you see the controversial bit? Did you see the bit that has got people riled up in some kind of anger. Yes 3 seconds of footage of a Muslim family in the UK celebrating Christmas with another Muslim family.
Wow… just wow… At a time which is meant to bring people together, we are, apparently looking for further division.
Some of the comments were just plain ignorant, stating why have Muslims in it as they don’t celebrate Christmas, which conveniently forgets that most of the country is no longer Christian either, and also forgets the fact that Muslims do believe in the Immaculate Conception and that Jesus was born to a virgin Mary.
#Tesco I object strongly to your anti- Christian Xmas advert how dare you politicise our festival in order to appease lefty political correctness. You have lost me as a customer now, you should rethink your advertising campaign, British people still live here. #MerryChristmas
— DunxGreener ن ??? (@DunxGreener) November 11, 2017
The opinion of this commentator seems to be that you can’t be British and Muslim says a lot about their views, and it also shows the racist disconnect. If your view is that you cannot be Muslim and celebrate Christmas then your view must be that Christmas is solely a Christian Festival and those who do must be Christian. If that is the case, then how can this be an anti-Christian ad as the majority of the ad, by their definition, must be Christians.
Thankfully not everyone feels the same way. There were lots of people who saw the issue with the way that some people reacted to the ad:
If you're offended by the Tesco Christmas advert then PLEASE boycott the stores so I don't have to see your racist faces when I'm choosing my Brussels sprouts.
— Sofie (@Sofie_PS) November 11, 2017
— All Seeing Eye (@caspachino) November 11, 2017
Tesco have replied with the following statement:
“Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season, We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help – Everyone’s Welcome at Tesco.”
I don’t see the problem with the advert and I geninelly believe that at this point in time the need to promote inclusivity is an ethical issue. As a global society we seem to have stepped backwards in our viewpoint on it and we need to do better.
Given the reaction of some people I am genuinely surprised that those who are so anti-Muslim don’t have an issue with the fact that the advert also features a black family, a same sex couple, and a single parent family.
For those who are Christian and think that the ad was wrong please remember, The Kings James Bible states in Luke 2:14 “Glory to God in the highest, and on earth peace, good will toward men.” This the season we state Goodwill to all men, that’s all men and we should remember that.