International Women’s Day takes place on March 8. It is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. To mark this year’s event, Cannes Lions picked out five Lion winning campaigns that pay homage to women in society on their website, I have copied them below, have a look at the Cannes Lions website, this is (c) Cabnnes Lions.
This campaign won a Gold Lion in 2018
Sindoor Khela – No Conditions Apply for The Times Of India by FCB India
Historically, India has been a deeply religious society. In a Hindu majority country, religious sentiments are often cited as reasons for depriving women of their rights. With the ruling government now identifying as conservative Hindus, the Godmen of India are more emboldened than ever before. In this socio-political climate, it is imperative for a newspaper that stands for positive change, to do something. This campaign brought back the fundamental truth, that we’re stronger when we stand together. A growing sisterhood of women is capable of demanding and claiming equality from any of our Gods or Godmen.
Titanium and Gold Lion winner from 2015
#LikeaGirl for Procter & Gamble by Leo Burnett
The brand filmed a social experiment asking adults and young girls to do things ‘Like A Girl’ to expose how the phrase is a pervasive, commonly used insult that affects a girl’s confidence; especially during puberty, when they experience a dramatic confidence drop. The film proved this hypothesis and shone a spotlight the cultural issue through provocative discussion, self-realization and an ultimate reclaiming of the phrase. To spark social change, the film then asked girls to share the amazing things they do #LikeAGirl on Twitter and other social media to combat this age-old gender prejudice.
This campaign won a Silver and Bronze Lion in 2018
The Worst Soap Opera for UNICEF by Pagés BBDO
In the Dominican Republic, 37% of women get married before turning 18, and 12% before their 15th birthday. To make matters worse, the law actually allows this but a big part of the country is blind to this reality. UNICEF asked for our help to make this a matter of national interest and demand action from the government to change the law.
A Bronze Lion winner from 2017
Writing Our Rights: The Empowerment Workbook for Ignite by Pereira & O’Dell
Women make up 51% of the population but only hold 22% of the elective office. Ignite, an organisation dedicated to getting young women involved in politics, aimed to change this number by inspiring girls to become the next generation of political leaders. With a budget of $30,000, they created 300 workbooks that contain a lesson in empowerment within their handwriting practices. Every book sold gave them the ability to print another three, while free downloads made the book widely available to those who couldn’t wait to start learning.
A Silver Lion winner from 2017
Mrs. Claus for Marks & Spencer by Y&R London
Mrs Claus is traditionally depicted as a grey-haired frumpy housewife that stays at home baking cookies while Santa Claus travels the entire world delivering gifts. She has never been the focus of a story at Christmas and has always remained as a background character in the shadow of Santa. Until now…