Category: Articles

67 million clothes could be discarded by UK homes post lockdown

Stuart Mitchell

The latest public survey by WRAP suggests that two in five UK citizens (41%) have had a clear out of unwanted textiles and clothing during the Covid-19 lockdown, with the majority storing their items at home until lockdown lifts. The sustainability body has published its findings (Citizen Insights: Textiles and COVID-19 Survey) to help the charitable sector, local authorities and recyclers prepare for the expected influx of textiles likely to be donated to charity shops and via other donation routes, as these begin to reopen over the coming weeks. WRAP’s…

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91% of marketers believe poor email deliverability has a negative financial impact

Stuart Mitchell

THe Data & Marketing Association (DMA) and Validity have published the ‘Email Deliverability 2020: A Journey into the Inbox’ report. The report reveals that 91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe. Many factors influence the success rate of emails reaching their target destinations. Marketers cite a range of challenges when it comes to email deliverability, including ‘High bounces’ (20% of marketers stated this), ‘IP address reputation’ (18%), ‘Low reader engagement/spam…

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To mask or not to mask: Mower study reveals how Americans are coping during COVID-19

Stuart Mitchell

While Americans continue to grapple with the COVID-19 pandemic, almost three in four say they wear face coverings everywhere they are required—with Northeasterners, Democrats and older generations most likely to mask up. As for sending kids back to school, 34% are comfortable doing so as long as masks are mandatory while 23% want to wait until a vaccine or treatment becomes available. These are among the results of a study of 1,020 U.S. adults conducted by independent marketing, advertising and public relations agency Mower to better understand concerns and behaviors…

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Coronavirus outbreak drives record decline in UK marketing budgets – Marketing in the time of Covid-19

Stuart Mitchell

UK marketing budgets were slashed to their lowest levels in the twenty-year history of the IPA Bellwether Report in light of the devastating impact of the coronavirus, according to the Q2 2020 figures released on 15 July. The net balance of firms that cut marketing budgets fell to -50.7% in Q2, down from -6.1% in Q1, with almost 64% of panel members having registered a decrease in spending compared to the first quarter, while only 13% posted an increase. These figures supersede the Report’s previous nadir of -41.7% evidenced in…

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UN Women and Women 20 call on G20 members to recognize women as drivers of economic recovery and resilience during COVID-19 and beyond

Stuart Mitchell

Amidst a COVID-19 pandemic that is expected to cause an unprecedented global economic downturn, UN Women, the UN entity dedicated to gender equality and the empowerment of women, and Women 20 (W20), the official G20 engagement group on women, have called on G20 Finance Ministers and Central Bank Governors to put women at the heart of recovery efforts. In a joint statement, both groups called on addressing women’s distinct economic roles, contributions and constraints, and seizing the opportunity to put women at the center of investment design to realize sustainable…

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