Category: Articles

Nearly Half of Marketers Don’t Know Where Their Ads Are Running, Says SNCR

Stuart Mitchell

In new research, the Society for New Communications Research of The Conference Board (SNCR) concludes that big brand marketers are reluctant players in the world of online misinformation, or fake news. Nearly 50 percent of marketers do not know where their ads are running, due to programmatic advertising (or ad tech) strategies that tag and follow people throughout the internet. Although digital advertisers, marketers and social media managers appear aware of the problem and concerned about the possible negative impact to their brands due to being associated with fake news,…

Read More

48-hour Hackathon in Sarajevo to generate new tech solutions to combat violence against women and girls.

Stuart Mitchell

Throughout 16 Days of Activism, UN Women reached out to the youth in Bosnia and Herzegovina, asking them to generate ideas for technology solutions that would help prevention of violence against women and girls. At two ideation processes, Ideathons, young men and women suggested 17 ideas that included tech tools such as mobile apps, web platforms, interactive chats, QR technology, wearable gadgets and mobile games that would tackle this widespread problem. The 6 most potent ideas were chosen to be further developed at a 48-hour Hackathon under the guidance of…

Read More

SM Marketing win Award for Excellence in Ethical Marketing Strategies 2017 from CV Magazine

Stuart Mitchell

Corporate Vision Magazine has announced the winners of the 2017 Small Business Award, SM Marketing has been awarded the Award for Excellence in Ethical Marketing Strategies 2017. CV Magazine say: “Small businesses form the backbone of our corporate landscape. Despite often being overlooked in favour of bigger names, these firms provide much needed support and services to the communities they operate in, and as such deserve recognising and rewarding for the hard work and dedication they put in. To ensure that the very best small businesses, and the individuals behind…

Read More

ASA Remind people to Deck the halls with compliant advertising!

Stuart Mitchell

The ASA have released reminders about festive advertising through their site: Everyone loves a white Christmas, but no-one wants the cold shoulder from the ASA, so make sure your Christmas crackers go with a bang this festive season by sticking to the ad rules. You better not…make offensive references to religion It’s around this time of year that the ASA tends to receive complaints about the use of religious imagery or references so take care not to inadvertently trivialise or mock religious beliefs.  While an ad from Antonio Federici featuring…

Read More

ASA release reminders about Making sure your festive alcohol ads mistletoe the line

Stuart Mitchell

The ASA have released advice on the advertising of alcohol over the festive season through their site: Christmas comes but once a year, but the advertising rules apply all year round so it’s important that you ensure your alcohol ads are responsible this festive season.  Here’s the gift of advice for your stocking. Don’t overindulge Ads featuring alcohol have to be socially responsible and mustn’t contain anything likely to lead people to adopt styles of drinking that are excessive or unwise. Showing alcohol is not problematic in itself but the ASA…

Read More