Category: Articles

ICAS publishes new edition of International Guide to Developing an SRO

Stuart Mitchell

The International Council for Ad Self-Regulation (ICAS) has released the third edition of its International Guide to Developing a Self-Regulatory Organization. The 58-page report is a source of reference on Advertising Self-Regulation globally, providing practical advice to markets wishing to set up or consolidate a Self-Regulatory System promoting responsible advertising. It builds on the experience of ICAS members across the world and includes several charts and case studies highlighting best practices and success stories. Links https://icas.global/ https://global.us16.list-manage.com/track/click?u=04f3d99e04ea317be7fcf9952&id=f6069cc19f&e=6882170368

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Google Discuss their Nonprofits Year in review

Stuart Mitchell

Google have launched a blog post highlighting how non-profits used their service in 2017, we enclose the post below:  Every year nonprofits worldwide work tirelessly to make a positive impact in their communities, and in a year where many people were looking to help, 2017 was no exception. We’re looking back to celebrate the nonprofits around the globe using Google tools to help in their philanthropic efforts. Here are some successes from last year—we hope they give you some ideas for how you can improve your nonprofit’s productivity and have…

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Drink to your Health this January, National Hot Tea Month

Stuart Mitchell

I wanted to include this because I am a big tea drinker, but I think it also gives us a chance to think about how some producers treat their workforce and about the importance of iniatives such as Fairtrade when considering your tea. The holidays may be over but there’s still much to celebrate this January with National Hot Tea Month and the third annual National Hot Tea Day on January 12, 2018. The Tea Council of the USA encourages tea-lovers across the nation to take this opportuniTEA to share the unique ways they like…

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Nike Launch their Pro Hijab

Stuart Mitchell

New Jersey-native Ibtihaj Muhammad, a Nike athlete and champion fencer, has been carded for false starting many times. “First, I’d get a warning and then a point against me… I can’t tell you how many times that happened,” she says. “And I’d tell the referee, ‘Oh, I’m sorry, I couldn’t hear you.’” That’s because Muhammad, who earned a bronze medal in Rio in 2016 for Team USA, typically competed in a children’s hijab that was made of a doubled georgette material. “When the material is wet, it gets really heavy…

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‘Brexit an opportunity for public relations leadership’ – CIPR report

Stuart Mitchell

A new research report published by the Chartered Institute of Public Relations (CIPR) suggests PR professionals are ideally positioned to lead UK businesses through the uncertainties of Brexit. Reflecting the views of more than 250 senior professionals, Brexit and Public Relations in 2018  (PDF) evidences the extent to which PR professionals – as well as their organisations and clients – are prepared for Brexit. The research shows that more than three quarters of PR professionals (76%) believe Brexit is an opportunity for public relations to demonstrate leadership, with a further…

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