Category: Articles

RESTANCE Looks to Marry Globally Recognized Brand Names With Profitable and Socially Responsible New Enterprises in Africa

Stuart Mitchell

RESTANCE, Inc. today announced an online presentation detailing the company’s global brand name partnership strategy for implementing highly profitable, socially responsible development projects in Africa. The presentation explains how its contract to manufacture condoms in Africa under the Playboy brand name, starting first in Kenya, is a model for an expanded pipeline of development projects in Africa. RESTANCE recently announced a contract to manufacture condoms with the Playboy brand name and bunny head logo for distribution starting in Kenya. RESTANCE is participating in the highly profitable and socially responsible enterprise…

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The United Nations, UNICEF and the World Economic Forum are the Most Followed International Organisations on Social Media

Stuart Mitchell

The United Nations and UNICEF are the two most followed international organisations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined. The Geneva-based World Economic Forum is in third place with 10 million followers and subscribers on Facebook, Twitter, Instagram, LinkedIn, YouTube and Google+. The study looked at 97 multilateral organisations and selected non-profit organisations on the six main social media channels. The World Economic Forum has by far the largest number of interactions (likes and retweets), totaling 33.5 million interactions over the past 12…

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CAP’s New Guidance on Children’s recognition of advertising

Stuart Mitchell

In April, CAP published new guidance on ensuring younger children can identify more integrated online marketing. After a six month transitional period allowing affected advertisers to bring their ads into line with the rules, the guidance came into effect on 1 December. From then on, the ASA will begin to assess relevant complaints using the guidance. The Code requires advertisers to take steps to disclose the commercial intent of a communication, if it’s not clear from the form of an ad or wider context.   In 2016, CAP looked at the…

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CAP offer #Ad(vice) – Making clear that an ad is an ad

Stuart Mitchell

The CAP have offered some advice on their website making clear that an ad is an ad: Advertisers should feel free to be creative when devising campaigns. However, it’s important that your audience is always aware that they’re looking at an ad. Ads posted on social media by celebrities or influencers may need to include a label, for example “Ad”, if the intent of the post isn’t otherwise clear.  Here’s some guidance to help you ensure your advertising, whatever form it might take, is obviously identifiable. “Native” advertising still needs…

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Edinburgh Chapter of 16 Days of Activism Launch Several Important Events in Scotland’s Capital

Stuart Mitchell

The Edinburgh Chapter of 16 Days of Activism has been doing a numbe of important events over the 16 days in the Scottish capital. The launch of Edinburgh’s 16 Days of Activism on the 25th of November included speakers such as Ruth McQuaid (Equality Lead, COPFS), Gordon McCreadie (National Lead for Domestic Abuse, Police Scotland), Thanos Karatzias (Director of Research: Domestic Abuse and Post Traumatic Stress Disorder, Edinburgh Napier University), Becky Kaufman (Justice Policy Officer: Scottish Trans Alliance), Linda Rodgers (Member of the Executive Group of the Edinburgh Violence Against…

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