Category: Articles

Red Cross Holiday Gift Guide: 3 Ways to ‘Give Something That Means Something’

Stuart Mitchell

After responding to a string of historic disasters, the American Red Cross is appealing to the public to “Give Something That Means Something” this holiday season. Beginning on Giving Tuesday, November 28, and throughout the Holiday Giving Season, donors can help bring hope and relief to children, families and communities that need it most with their holiday shopping. Beginning in late August, the Red Cross embarked on providing wide-ranging relief efforts in response to three historic back-to-back hurricanes—Harvey, Irma, and Maria—followed closely by the deadliest week of wildfires in California…

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Weber Shandwick Introduces New Offering to Counsel Organizations on Diversity, Equity & Inclusion Strategy

Stuart Mitchell

Weber Shandwick, one of the world’s leading global communications and engagement firms, announced the creation of a new offering today to advise clients on communications that build and drive organizations’ diversity, equity and inclusion (DEI) strategies. The Diversity, Equity & Inclusion specialty will be led by Tai Wingfield, who joins Weber Shandwick as senior vice president in New York from the Center for Talent Innovation (CTI), a diversity think tank where she led corporate communications and worked closely with Fortune 500 companies to advance their DEI efforts. Under Wingfield’s leadership,…

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Guest Post by Aimee Woodall: Measuring the New ROI

Stuart Mitchell

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

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Disney’s Empowering #DreamBigPrincess Photography Campaign to Be Exhibited at UN Headquarters in New York

Stuart Mitchell

Disney today announced that its series of empowering #DreamBigPrincess photographs will be going on display as an exhibit at the United Nations Headquarters in New York City through the first week of January in collaboration with Girl Up and UNICEF, the UN Children’s Fund. The images captured by nineteen female photographers from fifteen countries showcase the inspiring stories of real-world girls and women, as part of Disney’s Dream Big, Princess initiative launched in 2016, which taps into the power of Disney Princess stories to encourage kids to follow their dreams.…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of October 2017

Stuart Mitchell

This will be a new monthly piece where I will mention my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – October 2017. 10. Unicef launches Rankin video about the labels put on migrant children. An important campaign which highlights the plight of migrant children, and how people label them Unicef launches Rankin video about the labels put on migrant children 9. ‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts. I loved this idea, we…

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