Category: Articles

World’s first floating wind farm has started production

Stuart Mitchell

Hywind Scotland, the first floating wind farm in the world, has started to deliver electricity to the Scottish grid. The First Minister of Scotland, Nicola Sturgeon, has officially opened the wind farm. The 30MW wind farm, operated by Statoil in partnership with Masdar, is located 25 kilometers offshore Peterhead in Aberdeenshire, Scotland and will power approximately 20,000 households.“Hywind can be used for water depths up to 800 meters, thus opening up areas that so far have been inaccessible for offshore wind. The learnings from Hywind Scotland will pave the way…

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How charity media expenditure patterns are changing

Stuart Mitchell

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

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NABS reveals new brand identity through newly launched Ambassador’s recruitment campaign

Stuart Mitchell

NABS– the support organisation for the media and advertising industry – reveals a new brand identity, the first significant change for 14 years, on 2nd October. Devised by Fold7, NABS’ creative agency, the branding includes a new logo and tagline: ‘How’s Work?’ The tagline invites everyone working in adland to open a conversation with the industry charity; and reflects NABS’ mission to support, improve and champion the wellbeing of employees and employers. NABS president, Karen Blackett OBE, said: “Through two simple words: ‘How’s Work?’ NABS challenges us all to reflect…

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PRCA marks World Mental Health Day with new toolkit and partnership with MHFA England

Stuart Mitchell

To mark World Mental Health Day, the PRCA has launched a Mental Health Toolkit to raise awareness about the issue and to give PR and communications practitioners the tools to manage their mental health. Throughout the toolkit there are resources from leading mental health organisations such as Mental Health First Aid (MHFA) England, Mind, and Business in the Community. There are case studies from organisations in the industry that are implementing policies to help their employees manage their mental health; and industry-specific research carried out by the PRCA, PRWeek, and…

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Bloomberg’s New European Headquarters Rated World’s Most Sustainable Office Building

Stuart Mitchell

Opening later this month in the City of London, Bloomberg’s new European headquarters is the world’s most sustainable office building, as designed. The building achieved an ‘Outstanding’ rating against the BREEAM sustainability assessment method, with a 98.5% score. This is the highest design-stage score ever achieved by any major office development. Michael R. Bloomberg, founder of Bloomberg L.P. said: “We believe that environmentally-friendly practices are as good for business as they are for the planet. From day one, we set out to push the boundaries of sustainable office design –…

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