Category: Articles

‘Influencer endorsements must always be labelled’ say CIPR

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Advertising Standards Agency (ASA) on the need for clear labelling of paid advertisements. ASA figures reveal complaints about content on social networking sites in 2016 had risen to 1,824, up 193% from 622 in 2012. More than half (52%) of public relations professionals now spend most or some of their time working on influencer relations, according to the CIPR’s State of the Profession research. How do PR professionals spend their time? How have trends evolved over the…

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Direct Line and Saatchi & Saatchi revolutionise pedestrian crossings

Stuart Mitchell

Direct Line and Saatchi & Saatchi London have revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line’s high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning…

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Government pledge £16 million to tackle drug dependency and support children in care

Stuart Mitchell

Projects that combat drug and alcohol dependency and support children in care will receive more than £16 million, Minister for Sport and Civil Society Tracey Crouch announced today. The money is the first round of funding from the £80 million Life Chances Fund and will: provide specialist services for children in foster care and residential homes help drug and alcohol dependent adults find full-time work, reduce addiction and cut unnecessary A&E admissions. All ten projects are Social Impact Bonds, meaning money is only transferred when projects meet agreed targets. The…

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2 in 5 LGBT Workers Feel Bullied at Work

Stuart Mitchell

As people across the country wear purple in support of GLAAD’s Spirit Day, which is a means of speaking out against LGBTQ bullying and standing with LGBTQ youth, new research indicates that LGBT workers are facing bullying in an area that should be a safe place – their workplace. Two in five LGBT workers (40 percent) report feeling bullied at work, 11 percentage points higher than the national average of all workers combined. Fifty-six percent of bullied LGBT workers report being bullied repeatedly.  The nationwide survey was conducted by Harris…

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Ocean Debris Gets Turned Into Sneakers

Stuart Mitchell

This is a guest post from Clearabee Rubbish Removal talking about some of the people in their own field pushing the boundaries: From Land To Sea As Clearabee concentrates on rubbish removal on terra firma, two other forward thinking companies have teamed up to work on rubbish removal from our oceans. The first is a company with one of the most recognized brands in the world, Adidas. This company is largest manufacturer of sportswear in Europe and the second largest producer of sportswear worldwide, so the impact of what they…

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