Category: Articles

JCDecaux sets digital standards charter, BranDO, as a benchmark for DOOH

Stuart Mitchell

JCDecaux, the UK’s market leader in Digital Out-of-Home (DOOH), today announces its move towards automated trading and planning that will give partners seamless access to its 48% market share of digital viewed impressions (source: Route 24) in the UK. To accompany this automated platform, JCDecaux also launches its industry-leading brand charter, named BranDO, to outline the automated trading standards that the company will adhere to. BranDO comprises a set of guidelines on the issues of viewability, measurement, accountability, transparency and brand safety, providing a blueprint for JCDecaux as it moves…

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Leonardo DiCaprio backs university mangrove project

Stuart Mitchell

Hollywood actor Leonardo DiCaprio is supporting the expansion of an award-winning Edinburgh Napier University conservation project in Kenya. The university initiative was included in a round of grants from the Leonardo DiCaprio Foundation which were announced by the film star at a conference at Yale University.  Mikoko Pamoja – ‘Mangroves Together’ in Swahili – involves Edinburgh-based scientists working with local villagers and researchers to protect threatened mangrove forests and fund community development. The project in Kenya’s Gazi Bay, 50km south of Mombasa, was recently named as a winner of the…

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HP Reports Full Year Agency Diversity Results

Stuart Mitchell

Timed with Advertising Week New York 2017, HP Inc. today reports the results of its diversity challenge issued to its global agencies – BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman – last September. HP also announces a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centered on increasing agency minority and underrepresented group representation around the world. HP’s 2016/2017 assignment to its agencies was to set targets and diversify their ranks to improve the ratio of women and US minorities working on…

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What will you see in Cardiff? – All About the Iris Prize

Stuart Mitchell

The Iris Prize Festival is a six-day celebration of LGBT film in Cardiff, Wales (UK). The programme includes screenings of the 35 international short films competing for the Iris Prize and the 15 Best British Short nominees, as well as feature films, parties, talks, the Producers Forum and much more. The festival culminates with the Iris Carnival, where the award winners are crowned, including the winner of the prestigious £30,000 Iris Prize, supported by the Michael Bishop Foundation. It takes place from the 10th to the 16th October. Organisers announced…

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Unilever to acquire Mãe Terra

Stuart Mitchell

Just a few weeks after they announced their purchase of Pukka Herbs, Unilever announced have announced that it has signed an agreement to acquire Brazilian natural and organic food business Mãe Terra. Mãe Terra is a fast-growing and well-loved brand in Brazil, providing health-conscious consumers with organic and nutritious food products since it was set up in 1979. The company’s vision is to democratise natural and organic food by taking care of people and planet. Mãe Terra operates in several categories with a portfolio that includes organic cereals, cookies, snacks…

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