Category: Articles

Drum Awards – CRMSotY Nominees – Profile – Macmillan Cancer Support and npower – Keep warm without the worry campaign

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Macmillan Cancer Support and npower – Keep warm without the worry campaign Drum says of this campaign: “Over 1 in 3 people diagnosed with cancer in…

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EMN Thoughts are with Manchester

Stuart Mitchell

I was, and am, in 2 minds as to whether or not to post this, I try to keep this page to marketing stories, but this one felt a bit closer to home than many of these attacks we have sadly become so used to, so please indulge me and give your thought to those in Manchester. A tragedy in Manchester last night, senseless and barbaric. Ethical Marketing News thoughts are with those affected in any way from this. I am a huge music lover and I cannot imagine what…

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Six ways you can make your marketing more ethical

Stuart Mitchell

Marketing doesn’t always have the best reputation – and in the past that’s often been well deserved – but here’s a short list of six things you can do to help make your company and marketing strategies more ethical. Be honest Probably the main thing within ethical marketing is to be honest – it seems like such an obvious thing to say but marketing has not always had a great reputation for telling the truth. It’s important to concentrate on the positives rather than exaggerate or lie. Whole campaigns, even…

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Drum Awards – CRMSotY Nominees – Profile – Extreme Creations & Making a Difference Locally

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Extreme Creations – Making a Difference Locally Extreme told us: “The nomination for Cause Related Marketing Strategy was in relation to Extreme’s work with Making…

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Drum Awards – CRMSotY Nominees – Profile – Collect & Hands on London

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Collect+ and Hands On London – Wrap Up London. Wrap Up London is a campaign run by Hands on London to collect coats across London for…

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