Category: Articles

Drum Awards – CRMSotY Nominees – Profile – Stein IAS – Face The Facts

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong. I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Stein IAS – Face The Facts Merck Animal Health’s Face the Facts was a global awareness campaign launched to help educate pet parents about the…

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Drum Awards – CRMSotY Nominees – Profile – Smarts Communicate – Ode to Lesvos

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong. I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Smarts Communicate for Johnnie Walker – Ode to Lesvos In 2016, Johnnie Walker released the short documentary film Ode to Lesvos. It told the remarkable…

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Could The Breath be the future in billboard advertising?

Stuart Mitchell
The Breath

“The Breath” was created by a team of leading Italian researchers and has been rolled out across several European cities, including Rome and Milan, over the last three years. It is a ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air. The material can be used for both indoor and outdoor purposes, including for office workstations, classrooms and public advertising spaces. The Breath’s Italian inventors claim that once the material is installed it can absorb high concentrations of air pollution within…

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LBGT+ people feel underrepresented by advertising

Stuart Mitchell
Gay Representation

UM London and Grindr,the popular dating app and social network, today revealed new insights around the relationship 18-34-year-old British gay and bisexual men have with digital media and advertising. The first-of-its-kind study surveyed 2,000 Grindr users across England, generating data that will be used to inform UM’s media plans and strategies to gay and bisexual males, an audience of over a million people in England. The survey, which is part of the agency’s ‘UK by UM’ project, reveals a community that massively over indexes in social media engagement and has…

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8 Ethical Marketing Resources

Stuart Mitchell

I thought it might be nice to include some links which might help some Ethical Marketers, these come from a variety of places so may not be applicable to your country or area, so please check appropriately. Some interesting articles: https://www.monster.com/career-advice/article/ethics-in-marketing – Monster’s Four Ethical Dilemmas in Marketing by Francesca Di Meglio http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/ – 7 Ethical Dilemma’s faced in Ethical Marketing by Dr Jim Barry http://smallbusiness.chron.com/five-principles-enlightened-marketing-49189.html – 5 principles of enlightened marketing by Scott Thompson http://www.marketing91.com/ethical-marketing/  – Ethical marketing and its role in running an ethical business By Hitesh Bhasin…

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