Category: Ethical News (non Marketing)

One Love launch new PSA called ‘Behind the Post’

Stuart Mitchell

U.S. nonprofit One Love have launched a new PSA entitled ‘Behind the Post’. The PSA aims to raise awareness of abusive relationships, and to highlight the difference between how people portray their lives online and the reality of the situation. The initial film is directed by Rachel McDonald of Tool North America and has post-production by Framestore. Thge main PSA tells the story of Will and Zoe (above), it portrays their relationship and hints of signs of trouble early on but shows how the portrayal on social media doesn’t match…

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New PSAs focus on the importance of adopting teenagers from foster care

Stuart Mitchell

New public service advertisements (PSAs) launched today by the Children’s Bureau at the Department of Health and Human Services (HHS) Administration for Children and Families (ACF) in partnership with the Ad Council, AdoptUSKids and KBS, highlight the importance of adopting teens from foster care and emphasize that adoptive and potential adoptive parents do not have to be a perfect parent in order to adopt youth from foster care. Older children in foster care, particularly teenagers, have a hard time being adopted from foster care. Of the estimated 428,000 youth in…

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Paralympics sports helps Syrian boy look beyond disability

Stuart Mitchell

This isn’t a marketing story as such, but I felt it was one worth telling, I think we should publicise the good work these organisations are doing. Two years ago, a bomb attack on his home in the city of Homs left Najib Alhaj Ali paralysed from the waist down. In spite his injury, Najib and his family made their escape from the devestated city, and braved a crossing across the Mediterranean Sea on a flimsy rubber dinghy from Turkey to Greece. The family were eventually granted asylum there in…

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OVO Foundation champions new school mentoring programme

Stuart Mitchell

OVO Energy’s charity, the OVO Foundation has partnered with West of England Mentoring (WEM) to launch a new regional secondary school programme which sees OVO employees become mentors to give students from Year 8 and Year 10 from disadvantaged areas of Bristol an insight into the world of work, as well as guidance with their future career paths. The new partnership supports OVO Foundation’s ambition to champion education opportunities to help give young people a better future. WEM supports the delivery of national best practice in business mentoring in schools…

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European Success for Nil by Mouth

Stuart Mitchell

Anti-sectarianism charity, Nil by Mouth, has been chosen to spearhead a European initiative to promote equality through football across Scotland. The charity will receive £3,600 of funding to organise the ‘Kiss Bigotry Goodbye’ tour in schools, football clubs and community projects across Scotland as part of the ‘Football People‘ campaign which runs across Europe from the 5th-19th October. ‘Football People’ is organised by Football Against Racism Europe (FARE) to promote diversity and inclusion as well as challenge prejudice in the game and this year will see more than 100,000 people take part…

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