Category: Industry News

CAP – Vexed by verifiability? How to make sure your ads comply

Stuart Mitchell

The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and…

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CAP – Smoothing out the wrinkles of advertising Botox

Stuart Mitchell

The ASA/CAP have released a post called: Smoothing out the wrinkles of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Botulinum toxin, such as Botox and other brands (including Vistabel, Dysport, Bocouture and Azzalure, etc.) is a prescription only medicine and that means it can’t be advertised to the public in any media. The ASA has investigated several complaints about the direct…

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The ASA appoints new chair

Stuart Mitchell

The Rt Hon the Baroness Morgan of Cotes, Nicky Morgan has been appointed the new Chair of the Advertising Standards Authority. She will succeed our current Chair, The Lord Currie of Marylebone, David Currie on 1 November 2024.  The appointment by the Advertising Standards Boards of Finance (asbof and basbof), the bodies that fund the advertising regulatory system, follows consultation with the Department for Culture, Media and Sport, Ofcom and the Advertising Association.   Baroness Morgan, a non-practising solicitor is the former MP for Loughborough (2010 – 2019), and is now a member of the House…

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CAP – Non-‘exhaust’ive guidance on advertising electric vehicles

Stuart Mitchell

The ASA/CAP have released a post called: Non-‘exhaust’ive guidance on advertising electric vehicles. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the number of electric and hybrid vehicles (EVs) on the market continuing to accelerate, the messaging contained in their advertising is increasingly important to consumers. As some form of electrified powertrain appears in a growing number of different types of vehicles, clarity…

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CAP – (Responsibly) dispose of any green disposal uncertainties

Stuart Mitchell

The ASA/CAP have released a post called: (Responsibly) dispose of any green disposal uncertainties. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year the ASA commissioned independent research to consider consumer understanding of green disposal claims in advertising, as part of its wider Climate Change and the Environment project. If you didn’t catch the announcement of that via the ASA’s Greenspeaking with Confidence…

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