The ASA/CAP have released a post called: Royally important advice on Royalty in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules. Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family in ads. Only in limited circumstances…
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CAP – In-game purchases: guidance review
The ASA/CAP have released a post called: In-game purchases: guidance review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021, CAP and BCAP published new guidance on the advertising of in-game purchases. This set out what advertisers must do to advertise in-game purchases, and the games that feature them, responsibly and without misleading consumers. The games industry is growing, and CAP has completed…
Read MoreCAP – A guide to treating Mental Health responsibly in ads
The ASA/CAP have released a post called: A guide to treating Mental Health responsibly in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Social responsibility and offence Advertisers should ensure references to mental health in ads are approached with care and responsibility to make sure their ads don’t have a detrimental impact on those affected or cause widespread offence or harm. Rule 1.3…
Read MoreCAP – Alcohol alternatives – new rules and guidance are live
The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance are live. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation in 2022, the new CAP and BCAP Code rules on alcohol alternative product advertising that were announced at the end of last year have now come into force. As many of the rules depend on the…
Read MoreCAP – ‘Free’ claims – Are you free to say what you like?
The ASA/CAP have released a post called: ‘Free’ claims – Are you free to say what you like? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Who doesn’t love a freebie? Consumers are always on the lookout for a good deal or two, and there’s no better deal than not having to pay a single penny! But advertisers must be wary of making claims…
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