Category: Industry News

CAP – Claims about treating anxiety

Stuart Mitchell

The ASA/CAP have released a post called: Claims about treating anxiety. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Anxiety is a common mental health condition which can affect people from all backgrounds and all ages. There are many products and services which are designed to help people with anxiety, but what do the advertising rules say? Food for thought  Rule 15.6.2 and associated…

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CAP – Check your prostate (ads)

Stuart Mitchell

The ASA/CAP have released a post called: Check your prostate (ads). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The prostate – for many, not an easy topic to talk about. For instance, according to a Prostate Cancer Research survey of people living with prostate cancer, only 2 in 100 of over 350 people felt comfortable discussing side effects such as erectile dysfunction and…

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CAP – Ensuring your financial ads are on the money

Stuart Mitchell

The ASA/CAP have released a post called: Ensuring your financial ads are on the money. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Financial ads referred to the ASA in the past few years have risen year on year and so getting ads for financial products right has never been more important. Know who you are dealing with. Non-broadcast ads for products regulated by…

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CAP – Look at this! Top tips for advertising promotions

Stuart Mitchell

The ASA/CAP have released a post called: Look at this! Top tips for advertising promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Promotions can be really exciting – the launch! The prizes! The admin!? Maybe not so much. However, when you’ve invested so much effort into creating an enticing promotion, the last thing you want is to fall foul of the Code. Here…

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CAP – Take your social responsibilities seriously!

Stuart Mitchell

The ASA/CAP have released a post called: Take your social responsibilities seriously! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We know advertisers sometimes want to push boundaries and provoke debate, but they must still prepare their ads with a sense of responsibility to consumers and society. This all-encompassing principle of the Code is set out in rule 1.3, and often comes into play when…

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