Category: Industry News

CAP – Guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: Guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are today publishing an updated version of their existing guidance on the presentation of mid-contract price increases in telecoms ads. Amendments have been made to reflect changes to Ofcom rules that will have the effect of…

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CAP – Get yourself affiliated with the rules on affiliate marketing

Stuart Mitchell

The ASA/CAP have released a post called: Get yourself affiliated with the rules on affiliate marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Affiliate marketing is a type of performance-based advertising where someone is rewarded (typically through an affiliate platform) for each new customer attracted by their marketing efforts (typically measured using ‘click-throughs’ or sales), usually with a pre-agreed percentage of each sale…

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CAP – Claims to treat Long COVID? Don’t be immune to the misleading advertising rules!

Stuart Mitchell

The ASA/CAP have released a post called: Claims to treat Long COVID? Don’t be immune to the misleading advertising rules! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the 2020 COVID-19 pandemic, many people are now living with long COVID – a condition characterised by persistent or new symptoms following a COVID-19 infection, some of which can be debilitating. In this article we…

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CAP – Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence

Stuart Mitchell

The ASA/CAP have released a post called: Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although not yet widely used in advertising, 2024 has seen increasing chatter around “regenerative farming”. As there is currently no legal or universally agreed definition of the term, it could be used in a wide-ranging way as…

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ASA – ASA Vaping Project Review: Stubbing out problem e-cig ads

Stuart Mitchell

The ASA/CAP have released a post called: ASA Vaping Project Review: Stubbing out problem e-cig ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In June last year we set out our concerns about vaping ads being targeted at or likely to appeal particularly to under-18s; specifically, those ads appearing in social media where, under the law and our rules, they shouldn’t be. This…

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