Category: Industry News

ASA – If it matters, make sure it’s included

Stuart Mitchell

The ASA/CAP have released a post called: If it matters, make sure it’s included. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It might sound obvious, but ads need to include all the information a consumer needs in order to decide whether or not to respond to it. This response could be deciding to purchase the advertised product, entering a competition or participating in…

Read More

CAP – The need for speed: Navigating speed claims in broadband & telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: The need for speed: Navigating speed claims in broadband & telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If a consumer has fallen victim to buffering whilst streaming one of their favourites this Summer, or their latest internet speed test has returned underwhelming results, perhaps they’re in the market for a new broadband deal.   If…

Read More

CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

Read More

ASA – Joint Partnerships on Instagram – why you still need to disclose

Stuart Mitchell

The ASA/CAP have released a post called: Joint Partnerships on Instagram – why you still need to disclose. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We recently published a ruling upholding complaints against ads from TALA, an active wear company. Four TikToks were posted by Grace Beverley, who created the brand, and two Instagram reels were jointly published by both Beverley and TALA.…

Read More

CAP – Rail-y useful advice on making environmental comparisons

Stuart Mitchell

The ASA/CAP have released a post called: Rail-y useful advice on making environmental comparisons. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many people are keen to find ways to lower their carbon footprint, and changing how they travel is often the thing that can have one of the greatest impacts. It’s no wonder then that ads which include comparative claims about one mode…

Read More