Category: Industry News

CAP – This is not a drill – dental ads wisdom

Stuart Mitchell

The ASA/CAP have released a post called: This is not a drill – dental ads wisdom.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. National Smile Month is almost upon us, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence…

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ASA – Carbon neutral and net zero claims – where are we now?

Stuart Mitchell

The ASA/CAP have released a post called: Carbon neutral and net zero claims – where are we now? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Carbon neutral”, “net zero”, and offsetting claims in advertising have been an important area for the ASA since the outset of the Climate Change and Environment Project (CCE).  In 2022, the ASA commissioned research into consumer understanding of…

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CAP – Oh what a tangled web – Misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh what a tangled web – Misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although it’s usually the ‘harm and offence’ rulings that hit the headlines, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives each year concern potentially misleading advertising. Making sure your advertising doesn’t mislead consumers might seem straightforward, but it’s a…

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CAP – Mindful Over Menopause

Stuart Mitchell

The ASA/CAP have released a post called: Mindful Over Menopause. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Let’s start this article by getting to know each other more. I’m your esteemed writer, aged 46, experiencing changes to my period, sometimes waking up in the middle of the night boiling hot and as such, have difficulty sleeping. You, my dear reader, may be experiencing…

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ASA – Investigation into the supplier pathway of irresponsible ads online

Stuart Mitchell

The ASA/CAP have released a post called: Investigation into the supplier pathway of irresponsible ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has launched two groundbreaking projects aimed at better understanding where responsibility lies for inappropriately targeted and irresponsible ads that appear online. This work forms part of our strategy commitment to protect vulnerable audiences, including children, and to bring…

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