Category: Industry News

CAP – Top tips for responsible influencer marketing

Stuart Mitchell

The ASA/CAP have released a post called: Top tips for responsible influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There’s nothing wrong with influencers entering commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers and creators (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the general assumption is that a decision…

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CAP – Don’t hate the player, hate the game(play) – misleading gameplay in videogame ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t hate the player, hate the game(play) – misleading gameplay in videogame ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Video games are a unique medium that can offer content and immersion for tens, even hundreds of hours. Players should not be misled into spending hours on a game only to find it looks and plays…

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CAP – Vexed by verifiability? How to make sure your ads comply

Stuart Mitchell

The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and…

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CAP – Smoothing out the wrinkles of advertising Botox

Stuart Mitchell

The ASA/CAP have released a post called: Smoothing out the wrinkles of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Botulinum toxin, such as Botox and other brands (including Vistabel, Dysport, Bocouture and Azzalure, etc.) is a prescription only medicine and that means it can’t be advertised to the public in any media. The ASA has investigated several complaints about the direct…

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The ASA appoints new chair

Stuart Mitchell

The Rt Hon the Baroness Morgan of Cotes, Nicky Morgan has been appointed the new Chair of the Advertising Standards Authority. She will succeed our current Chair, The Lord Currie of Marylebone, David Currie on 1 November 2024.  The appointment by the Advertising Standards Boards of Finance (asbof and basbof), the bodies that fund the advertising regulatory system, follows consultation with the Department for Culture, Media and Sport, Ofcom and the Advertising Association.   Baroness Morgan, a non-practising solicitor is the former MP for Loughborough (2010 – 2019), and is now a member of the House…

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