Category: Industry News

CAP – Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews

Stuart Mitchell

The ASA/CAP have released a post called: Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since the dawn of advertising, brands have relied on celebrities (sometimes in inverted commas) to hawk their products, and now that we find ourselves deep in the Social Media Age, it’s inevitable that this grand old tradition…

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CAP – Avoiding cat – astrophe in ads that feature animals!

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding cat – astrophe in ads that feature animals! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Animals, cute or otherwise, are an effective way of drawing attention to ads and sometimes people’s feelings about them are at the heart of a campaign. Campaigns by pressure groups or charities often use shocking images to highlight their cause…

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ASA – Qualification for the nation

Stuart Mitchell

The ASA/CAP have released a post called: Qualification for the nation.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Always read the small print. That’s what people say, isn’t it? And the ASA has many names for it – small print, on-screen text, footnotes, and in the CAP Code itself, qualifications. But what happens when the qualification contradicts the rest of the ad? Or if…

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CAP – Soak up our advice to stay safe in the sun

Stuart Mitchell

The ASA/CAP have released a post called: Soak up our advice to stay safe in the sun.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sun Awareness Week is a campaign in May that seeks to raise awareness of skin cancer, the dangers of tanning and sunburn, and encourages people to check for signs of skin cancer.  Follow our top sun safety tips to…

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CAP – This is not a drill – dental ads wisdom

Stuart Mitchell

The ASA/CAP have released a post called: This is not a drill – dental ads wisdom.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. National Smile Month is almost upon us, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence…

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