Category: Industry News

ASA – Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy

Stuart Mitchell

The ASA/CAP have released a post called: Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are delighted to announce ‘Greenspeaking with Confidence’, an online event to discuss sustainable advertising and environmental and green claims, as well as introduce our new five-year strategy. This event will be hosted on 28 November.…

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ASA Launch Final Report on their Intermediary and Platform Principles Pilot

Stuart Mitchell

The ASA/CAP have released a post called: Our Final Report on our Intermediary and Platform Principles Pilot. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a final report on our Intermediary and Platform Principles (IPP) Pilot which ran for one year (1 June 2022 – 1 June 2023). The Pilot, a global-first involving some of the largest companies in the digital…

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CAP – Deliver the goods: Ensure your delivery claims and charges are CAP Code compliant

Stuart Mitchell

The ASA/CAP have released a post called: Deliver the goods: Ensure your delivery claims and charges are CAP Code compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Black Friday now just around the corner (see here for more of our Black Friday related content), ensuring you’re making compliant delivery claims in ads is more important than ever. Here are some key issues…

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CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key…

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CAP – ‘Stoptober’ and how to ensure your e-cigarette ads are compliant

Stuart Mitchell

The ASA/CAP have released a post called:  ‘Stoptober’ and how to ensure your e-cigarette ads are compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda. Follow these simple tips to keep your ads in check. Know your medium Nicotine containing e-cigarettes aimed at consumers, rather than the…

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