Category: Industry News

CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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CAP – Young people and vaping – ensure your ads don’t go up in smoke

Stuart Mitchell

The ASA/CAP have released a post called: Young people and vaping – ensure your ads don’t go up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of vaping products, you should know that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising – but creating compliant ads doesn’t have to be a drag.  Read on for…

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CAP – To include or not to include? – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

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ASA – Tax Repayment Agent ads needn’t be taxing

Stuart Mitchell

The ASA/CAP have released a post called: Tax Repayment Agent ads needn’t be taxing . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During 2023 the ASA saw an increasing number of problematic ads for Tax Repayment Agents services and in May published three rulings covering a range of issues. In December, the CAP and HMRC jointly issued an Enforcement Notice to make clear…

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