Category: Industry News

CAP – To include or not to include? – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

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ASA – Tax Repayment Agent ads needn’t be taxing

Stuart Mitchell

The ASA/CAP have released a post called: Tax Repayment Agent ads needn’t be taxing . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During 2023 the ASA saw an increasing number of problematic ads for Tax Repayment Agents services and in May published three rulings covering a range of issues. In December, the CAP and HMRC jointly issued an Enforcement Notice to make clear…

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ASA – Sobering Thoughts – have zero regrets for your alcohol ads in 2024

Stuart Mitchell

The ASA/CAP have released a post called: Sobering Thoughts – have zero regrets for your alcohol ads in 2024. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Right, well, that’s another year over with. The decorations have been packed away, we’ve all eaten as many festive treats as we could fit in, and we’ll hit the gym tomorrow, we promise. The New Year often…

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CAP – Generative AI & Advertising: Decoding AI Regulation

Stuart Mitchell

The ASA/CAP have released a post called: Generative AI & Advertising: Decoding AI Regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generating tailored ads that resonate uniquely with each individual viewer. Designing dynamic campaigns that evolve according to consumer response. Creating a year’s worth of brand content, with just a few clicks. These are just few of the ways that generative AI might…

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ASA – AI-Assisted, Collective Ad Regulation – our new strategy

Stuart Mitchell

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

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