Category: Industry News

ASA – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

Stuart Mitchell

The ASA/CAP have released a post called: Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints to the…

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CAP – Automated vehicles and assisted tech: helping you stay on the road to compliance

Stuart Mitchell

The ASA/CAP have released a post called: Automated vehicles and assisted tech: helping you stay on the road to compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Smart tech is big and it’s everywhere – in our homes, in our phones and wearable tech and, increasingly, in our cars.  From smartphone integration, through clever adaptive headlights using matrices of LEDs and lasers, to genuinely automated…

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CAP – How ad regulation keeps its checks in check and balances balanced

Stuart Mitchell

The ASA/CAP have released a post called: How ad regulation keeps its checks in check and balances balanced. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the writer of the rules and guidance for UK advertising, we at the Committee of Advertising Practice (CAP) are focussed on ensuring our work and policies are fair, balanced and effective. We need to make sure the…

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CAP – Shall I compare thee…? Making comparisons with identifiable competitors

Stuart Mitchell

The ASA/CAP have released a post called: Shall I compare thee…? Making comparisons with identifiable competitors. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Making comparisons between your product or service and those of your competitors can be a great way to make your brand stand out in the marketplace, and help consumers decide which product or service is best for them. If the…

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CAP – Affiliate yourself with the CAP Code this month

Stuart Mitchell

The ASA/CAP have released a post called: Affiliate yourself with the CAP Code this month. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world of never-ending touchpoints, it’s never been more important for consumers to know that what they’re looking at is advertising – and for marketers, that means making sure it’s clear before consumers engage with it. What do we mean…

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