Category: Industry News

CAP – Mid-contract price increases in telecoms

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP’s new guidance on the advertising of telecoms contracts with mid-contract price increases comes into force on 15 December 2023, following a six-month grace period. It sets stricter standards on the prominence advertisers must give to important information about future price rises. Don’t phone…

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CAP – Stay strong on ‘strong’ appeal – learnings from the new rule one year on

Stuart Mitchell

The ASA/CAP have released a post called: Stay strong on ‘strong’ appeal – learnings from the new rule one year on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last October, we brought in tough new rules banning gambling ads from including any content (imagery, themes, and characters) likely to be of strong appeal to under-18s. Since then, the ASA has published numerous rulings…

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CAP – Recycled reminders for Recycle Week 2023

Stuart Mitchell

The ASA/CAP have released a post called: Recycled reminders for Recycle Week 2023. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In October Recycle Week 2023 and this year the focus is ‘missed capture’ – items that can be recycled but tend to be missed in the home. Climate change and the environment remain high on the ASA and CAP’s agenda, and you can expect…

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ASA – Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy

Stuart Mitchell

The ASA/CAP have released a post called: Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are delighted to announce ‘Greenspeaking with Confidence’, an online event to discuss sustainable advertising and environmental and green claims, as well as introduce our new five-year strategy. This event will be hosted on 28 November.…

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ASA Launch Final Report on their Intermediary and Platform Principles Pilot

Stuart Mitchell

The ASA/CAP have released a post called: Our Final Report on our Intermediary and Platform Principles Pilot. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a final report on our Intermediary and Platform Principles (IPP) Pilot which ran for one year (1 June 2022 – 1 June 2023). The Pilot, a global-first involving some of the largest companies in the digital…

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