Category: Industry News

ASA – Sobering Thoughts – have zero regrets for your alcohol ads in 2024

Stuart Mitchell

The ASA/CAP have released a post called: Sobering Thoughts – have zero regrets for your alcohol ads in 2024. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Right, well, that’s another year over with. The decorations have been packed away, we’ve all eaten as many festive treats as we could fit in, and we’ll hit the gym tomorrow, we promise. The New Year often…

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CAP – Generative AI & Advertising: Decoding AI Regulation

Stuart Mitchell

The ASA/CAP have released a post called: Generative AI & Advertising: Decoding AI Regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generating tailored ads that resonate uniquely with each individual viewer. Designing dynamic campaigns that evolve according to consumer response. Creating a year’s worth of brand content, with just a few clicks. These are just few of the ways that generative AI might…

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ASA – AI-Assisted, Collective Ad Regulation – our new strategy

Stuart Mitchell

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

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CAP – Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code

Stuart Mitchell

The ASA/CAP have released a post called: Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the growth of alternative investments, has come interest in buying whisky casks: the simple idea being that the cask is held in storage, for what can be…

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CAP – Alcohol alternatives – new rules and guidance

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation earlier this year, CAP has announced new rules on alcohol alternative product advertising which will come into force on 14 May 2024. These rules are accompanied by detailed guidance to help advertisers understand where the ASA Council is…

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