Category: Industry News

CAP – Medicines and Medical Devices: Technical changes to CAP and BCAP Code rules

Stuart Mitchell

The ASA/CAP have released a post called: Medicines and Medical Devices: Technical changes to CAP and BCAP Code rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published technical amendments to CAP Section 12 and BCAP Section 11 to reflect changes to the regulatory frameworks for medicines and medical devices as a result of the UK’s exit from the EU.  These changes…

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CAP – New guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing new guidance to help protect consumers from the misleading advertising of mobile and broadband contracts that include mid-contract price increases.   Many providers include clauses in their contracts that mean consumers’ monthly…

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CAP – Lost in the parking lot: Avoiding parked domain dead ends

Stuart Mitchell

The ASA/CAP have released a post called: Lost in the parking lot: Avoiding parked domain dead ends. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Holiday Packages Are Almost Being Given Away” “Unsold Sofas Selling For Nearly Nothing” “Killer New EVs With Longest Range And Most Power” Sound too good to be true? The ASA has recently published three upheld rulings about ads making…

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ASA – Mini-Heater ads full of hot air

Stuart Mitchell

The ASA/CAP have released a post called: Mini-Heater ads full of hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As lots of us are struggling with the cost-of-living crisis, we’re keenly aware that many consumers are worried about paying their bills. During the winter, that’s especially true for heating.   It’s important that advertisers are particularly sensitive to this moment in time, when…

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CAP publishes new guidance on racial and ethnic stereotypes in ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP publishes new guidance on racial and ethnic stereotypes in ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP has published new guidance advising marketers on how to avoid racial and ethnic stereotypes that are likely to cause harm or serious or widespread offence in advertising. It provides further clarity and detail on factors the ASA is…

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