Category: Industry News

ASA – Why we don’t regulate political ads

Stuart Mitchell

The ASA/CAP have released a post called: Why we don’t regulate political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With upcoming elections scheduled to take place across the UK on 6 May, from the Scottish and Welsh Parliamentary elections to local council and mayoral elections in England, we’re reminding people why we don’t regulate the claims they see in political ads. And…

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CAP – Voted the ‘best’? Comparisons based on surveys or awards

Stuart Mitchell

The ASA/CAP have released a post called: Voted the ‘best’? Comparisons based on surveys or awards. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote their products in the best possible light and may, understandably, want to shout about receiving awards or share the favourable results of consumer surveys. However, using awards or surveys to make comparisons can sometimes lead…

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ASA – New research into understanding of environmental claims

Stuart Mitchell

The ASA/CAP have released a post called: New research into understanding of environmental claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021 the ASA’s Climate Change and the Environment project identified two priorities for consumer research. The first concerned consumer understanding of “carbon neutral” and “net zero” claims in advertising given their increasing prevalence and the potential for consumers to be misled…

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ASA – The ethics of automating regulation

Stuart Mitchell

The ASA/CAP have released a post called: The ethics of automating regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA aims for high ethical standards, delivering regulation that is transparent, proportionate, targeted, consistent and accountable.  Increasingly we are making use of machine learning and AI-based automated systems to help deal with the challenges of regulating digital advertising. The scale of the modern…

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CAP – Avoiding causing religious offence during Easter

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to…

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