Category: Industry News

CAP – Cracking the (QR) code

Stuart Mitchell

The ASA/CAP have released a post called: Cracking the (QR) code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The pandemic saw QR codes in widespread use as smartphone-linked technology like ‘track and trace’ helped in the fight against COVID-19. Although QR codes have been with us for many years, their use had never been so widespread in daily life. It’s only natural that…

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CAP – Laying your misleading “green” claims to rest

Stuart Mitchell

The ASA/CAP have released a post called:  Laying your misleading “green” claims to rest. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers are keen to point to the green credentials of their products and services, and the funeral sector is no exception. However, it’s important that such claims are accurate and do not mislead consumers at what is likely to be a difficult…

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CAP – Follow the Halloween and Bonfire Night rules or heads will roll

Stuart Mitchell

The ASA/CAP have released a post called: Follow the Halloween and Bonfire Night rules or heads will roll. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After the final warm flush of summer is over, we start thinking of crisp autumn nights and the excitement of Halloween & Bonfire night.  But there are always potential Code breaches lurking in the dark that marketers should…

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CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

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The industry panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called:  The industry panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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