Category: Industry News

CAP – Body image in advertising – an interim statement

Stuart Mitchell

The ASA/CAP have released a post called:  Body image in advertising – an interim statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement following their call for evidence on body image issues in advertising, which closed in January 2022. The open call for evidence was published to assist us in seeking an up-to-date understanding of the…

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ASA – Mental Health in Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Mental Health in Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The theme of this year’s World Mental Health Day, recognised on 10 October, was to make ‘mental health and wellbeing for all a global priority’. Everyone will experience change or uncertainty in their lives, often relating to family, friends, work or health, and good mental…

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CAP – Come on Down! Making Sure the Price is Right with your Price Comparison Advertising

Stuart Mitchell

The ASA/CAP have released a post called:  Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Price comparisons are a fast way to communicate value to consumers or stand out amongst competitors.  It is important that any comparisons used in ads are based on correct and verifiable information, and do not mislead consumers.  Here are a few areas to…

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ASA – International Men’s Day 2022

Stuart Mitchell

The ASA/CAP have released a post called:  International Men’s Day 2022. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are six key tenets of International Men’s Day (19 November); to promote positive male role models, celebrate men’s positive contributions, focus on men’s health and wellbeing, highlight discrimination, improve gender relations, and promote gender equality and to create a safer, better world. The ASA…

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50% of APAC marketers are preparing for the arrival of Web 3 but measurement and skills are top barriers to digital marketing growth

Stuart Mitchell

 WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, have today released The State of Modern Marketing in APAC report.   The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region can navigate these challenges with a focus on current trends and future opportunities. Paul Stringer, Managing Editor Research & Insights, WARC, said: “The pandemic has resulted in improved digital marketing…

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