Category: Industry News

CAP – Come on Down! Making Sure the Price is Right with your Price Comparison Advertising

Stuart Mitchell

The ASA/CAP have released a post called:  Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Price comparisons are a fast way to communicate value to consumers or stand out amongst competitors.  It is important that any comparisons used in ads are based on correct and verifiable information, and do not mislead consumers.  Here are a few areas to…

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ASA – International Men’s Day 2022

Stuart Mitchell

The ASA/CAP have released a post called:  International Men’s Day 2022. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are six key tenets of International Men’s Day (19 November); to promote positive male role models, celebrate men’s positive contributions, focus on men’s health and wellbeing, highlight discrimination, improve gender relations, and promote gender equality and to create a safer, better world. The ASA…

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50% of APAC marketers are preparing for the arrival of Web 3 but measurement and skills are top barriers to digital marketing growth

Stuart Mitchell

 WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, have today released The State of Modern Marketing in APAC report.   The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region can navigate these challenges with a focus on current trends and future opportunities. Paul Stringer, Managing Editor Research & Insights, WARC, said: “The pandemic has resulted in improved digital marketing…

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CAP – Children’s Recognition of Online Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Children’s Recognition of Online Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It is essential that you know when you are being advertised to.  Unless it is already apparent from context, clear ad disclosure is important regardless of the age of the audience.  It allows consumers to recognise the commercial intent behind the messaging of an…

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CAP – Leading astray – the dos and don’ts of lead generation advertising

Stuart Mitchell

The ASA/CAP have released a post called: Leading astray – the dos and don’ts of lead generation advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lead Generation is a common and legitimate way for companies to communicate with the right kind of customer – one who fits their criteria and who is more likely to be interested in what they’re selling. It’s as…

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