Category: Industry News

CAP – Children’s Recognition of Online Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Children’s Recognition of Online Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It is essential that you know when you are being advertised to.  Unless it is already apparent from context, clear ad disclosure is important regardless of the age of the audience.  It allows consumers to recognise the commercial intent behind the messaging of an…

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CAP – Leading astray – the dos and don’ts of lead generation advertising

Stuart Mitchell

The ASA/CAP have released a post called: Leading astray – the dos and don’ts of lead generation advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lead Generation is a common and legitimate way for companies to communicate with the right kind of customer – one who fits their criteria and who is more likely to be interested in what they’re selling. It’s as…

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CAP – Cracking the (QR) code

Stuart Mitchell

The ASA/CAP have released a post called: Cracking the (QR) code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The pandemic saw QR codes in widespread use as smartphone-linked technology like ‘track and trace’ helped in the fight against COVID-19. Although QR codes have been with us for many years, their use had never been so widespread in daily life. It’s only natural that…

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CAP – Laying your misleading “green” claims to rest

Stuart Mitchell

The ASA/CAP have released a post called:  Laying your misleading “green” claims to rest. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers are keen to point to the green credentials of their products and services, and the funeral sector is no exception. However, it’s important that such claims are accurate and do not mislead consumers at what is likely to be a difficult…

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CAP – Follow the Halloween and Bonfire Night rules or heads will roll

Stuart Mitchell

The ASA/CAP have released a post called: Follow the Halloween and Bonfire Night rules or heads will roll. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After the final warm flush of summer is over, we start thinking of crisp autumn nights and the excitement of Halloween & Bonfire night.  But there are always potential Code breaches lurking in the dark that marketers should…

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