Category: Industry News

CAP – Vetting claims about products for animal health

Stuart Mitchell

The ASA/CAP have released a post called: Vetting claims about products for animal health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing their…

Read More

CAP – Make the grade with your back-to-school campaigns

Stuart Mitchell

The ASA/CAP have released a post called:  Make the grade with your back-to-school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The back-to-school season is big business, prompting a flurry of spending as parents and carers stock up on school uniforms, lunch boxes and stationery supplies.  This, of course, presents the perfect opportunity for advertisers to run a number of different promotions. The…

Read More

CAP – CBD marketing: a potted guide for budding entrepreneurs

Stuart Mitchell

The ASA/CAP have released a post called:  CBD marketing: a potted guide for budding entrepreneurs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK has a large consumer market for cannabinoid products and so the importance of ensuring that CBD advertising is compliant with the Advertising Codes is  essential. CBD containing products can be subject to complex regulatory regimes that could either prohibit…

Read More

CAP – Ensure your ads are picture perfect on World Photography Day

Stuart Mitchell

The ASA/CAP have released a post called:  Ensure your ads are picture perfect on World Photography Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. World Photography Day (19 August) is an opportunity to celebrate the art and history of photography. Many advertisers use photos in their ads, often to highlight a particular product or service being offered, so here are some top tips…

Read More

CAP – Paws for thought: Animals in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Paws for thought: Animals in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls…

Read More