Category: Industry News

CAP – Live facial recognition: new technology, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Live facial recognition: new technology, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a 2021 Opinion, the Information Commissioner’s Office (ICO) looked at the data protection requirements surrounding the use of live facial recognition (LFR) for a number of purposes, including for advertising. Although the use of LFR is not commonplace in advertising, this…

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ASA – Keeping Food Advertising Standards High

Stuart Mitchell

The ASA/CAP have released a post called: Keeping Food Advertising Standards High. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. News that government will delay until 2024 restrictions on the advertising of ‘less healthy’ food and soft drink products won’t leave a vacuum of regulation. Very far from it – the UK has longstanding, strict rules controlling their media placement, audience targeting and creative content…

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CAP – Do you copy? Some tips on avoiding harmful emulation in ads

Stuart Mitchell

The ASA/CAP have released a post called: Do you copy? Some tips on avoiding harmful emulation in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some ASA rulings to illustrate the rules in action. Marketers…

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Ever wondered what images are most trending online? Now users can with Getty Images created Google Trends style image trending tool that provides real-time data on more than 486 million visual assets 

Stuart Mitchell

Getty Images, a preeminent global visual content creator and marketplace, has today launched VisualGPS Insights, a new interactive tool designed to help businesses develop content strategies backed up with data and visual guidance. For the first time, users can view and analyse over 2.5 billion annual searches and download queries from Getty Images, as well as from iStock, its e-commerce platform focused on SMBs, SMEs and creatives. VisualGPS Insights is a significant leap forward in leveraging real-time visual trends, giving businesses a strategic tool to drive market differentiation by exploring and understanding…

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ASA report: Ongoing decline in children’s exposure to age-restricted TV ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA report: Ongoing decline in children’s exposure to age-restricted TV ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Children’s exposure to gambling and alcohol ads on TV has decreased significantly over the last decade, we can reveal. Under-16s exposure to TV ads for alcohol decreased by three quarters since 2010 Exposure to gambling ads on TV…

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