Category: Industry News

CAP – Scaling things back – Dieting and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called:  Scaling things back – Dieting and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are various programmes available that are designed to help people lose weight, with numerous different methods seeking to achieve that goal, but often they boil down to the most conventional: reducing calorie intake so that the body uses more…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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ASA – Referring to persons with disabilities in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Referring to persons with disabilities in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 3 December, we saw the UN’s International Day of Persons with Disabilities. In honour of the day, we have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach the…

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CAP – Live facial recognition: new technology, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Live facial recognition: new technology, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a 2021 Opinion, the Information Commissioner’s Office (ICO) looked at the data protection requirements surrounding the use of live facial recognition (LFR) for a number of purposes, including for advertising. Although the use of LFR is not commonplace in advertising, this…

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ASA – Keeping Food Advertising Standards High

Stuart Mitchell

The ASA/CAP have released a post called: Keeping Food Advertising Standards High. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. News that government will delay until 2024 restrictions on the advertising of ‘less healthy’ food and soft drink products won’t leave a vacuum of regulation. Very far from it – the UK has longstanding, strict rules controlling their media placement, audience targeting and creative content…

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