Category: Industry News

ASA – Innovate to regulate: policing ads online

Stuart Mitchell

The ASA/CAP have released a post called: Innovate to regulate: policing ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s simple and straightforward for the ASA to answer the two most common questions we receive about online advertising: “Yes, we have rules for online advertising”. Our rulebook covers almost every online ad in paid-for space and in media under an advertiser’s control, including…

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Inaugural PR World Cup Finalists Announced

Stuart Mitchell

Eleven countries will compete for gold in the first ever ICCO Next Generation PR World Cup Final later this month. To qualify for the global final, contestants had to win a national or regional competition, overseen by their local ICCO PR association. In each national competition, participants fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges. The final will take place virtually between 13th and 18th October. Answering a global charity’s brief, participants will have five days…

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CAP – Making an ad, checking it twice

Stuart Mitchell

The ASA/CAP have released a post called: Making an ad, checking it twice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s nearly that time of year to sit back, relax and enjoy the Christmas festivities. However, the Advertising Codes apply all year round, and it is important for advertisers to ensure this festive season remains compliant. Here are some tips on how to…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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Specsavers PR first to win industry leading accreditation

Stuart Mitchell

Specsavers in-house PR department, led by PR Director Jo Delbridge, has become the first retailer in the UK to be awarded a top industry accreditation by the Public Relations and Communications Association (PRCA). The Communications Management Standard is the hallmark of PR and communications excellence and is the only globally recognised quality certification for PR and communications agencies and inhouse departments. It combines elements of other leading accreditation schemes, notably iSO and Investors In People, with criteria specific to the industry. Organisations are assessed on eight core areas, including leadership and…

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