Industry News | Ethical Marketing News

CAP – Top Tips for Influencer Giveaways

August 22, 2021July 30, 2021 Stuart Mitchell

The ASA/CAP have released a post called: Top Tips for Influencer Giveaways. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Prize draws or ‘giveaways’, where a winner is chosen at random from all valid entries, are ever popular on social media and increasingly being run by creators and influencers for the benefit of their followers. Although running prize draws can help boost your engagement…

CAP: Getting the job done: getting your ads for employment opportunities right

August 18, 2021July 26, 2021 Stuart Mitchell

The ASA/CAP have released a post called: Getting the job done: getting your ads for employment opportunities right. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the pandemic still there, people have realised that, whilst life feels different to what we once knew, it still rumbles on. This means that this year, people are increasingly doing things that they couldn’t do easily in…

Email engagement for Not-for-Profit organisations increases amid the pandemic

August 14, 2021July 24, 2021 Stuart Mitchell

The Data & Marketing Association (DMA) and Validity have published the ‘Email Benchmarking Report 2021’. The research reveals that Not-for-Profit organisations have seen vastly improved email metrics throughout the pandemic – as have utilities companies. According to the research, the best performing sector for click rates was Not-for-Profit, which is up to 6.9% – the highest recorded value since the study began. This impressive increase from last year’s figure (3%) could be explained by many people feeling the need to contribute and make someone else’s life better – especially charities…

Wunderman Thompson launches Fund Femme to support women and non-binary business founders

August 14, 2021July 24, 2021 Stuart Mitchell

Fund Femme, a new global database of women and non-binary owned businesses, has launched to help tackle the gender inequality in the economy. Despite making up 50% of the population and having 80% of spending power, women represent only 33% of business owners. COVID-19 has dealt a massive blow to femme owned business with women-founded start-ups receiving 27% less funding. Similarly, women were a third more likely to work, or own a company, in a sector that was shut due to COVID-19 regulations last year. With the investment gap widening,…

CAP – A quick guide to advertising consumer surveys

August 12, 2021July 19, 2021 Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to advertising consumer surveys. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated…