Category: Industry News

ASA – Updated ‘cheat sheet’ to help Love Islanders understand when to use #ad on posts

Stuart Mitchell

The ASA/CAP have released a post called: Updated ‘cheat sheet’ to help Love Islanders understand when to use #ad on posts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve partnered once more with ITV to help Love Island contestants understand the advertising rules on social media, which apply to all influencers and celebrities, by publishing an updated cheat sheet explaining the ad rules. Given…

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CAP – Don’t be a joker: Gambling and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called: Don’t be a joker: Gambling and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Gambling advertising can be a risky business.  Alongside all of the usual rules around misleading claims, promotional marketing and offence, there are also specific rules for gambling to ensure that ads are socially responsible.  This includes not condoning gambling behaviour…

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ASA wins 2021 ICAS Thought Leadership Award

Stuart Mitchell

The ASA/CAP have released a post called: ASA wins 2021 ICAS Thought Leadership Award. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted to announce that we have won the International Council for Advertising Self-Regulation (ICAS) Global Award for Thought Leadership for our collaborative work with our regulatory partners in The Netherlands (SRC) and in France (ARPP) in using Data Science to better…

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Asda moves to two-agency roster and hires Cow and Finn

Stuart Mitchell

Asda has confirmed it is entering into a new roster model partnership for its brand PR and expanding its in house team. The supermarket has entered into a two year partnership with Cow and Finn following a competitive pitch process earlier in the year. The two agencies will work with the Asda PR team on a project basis throughout the year. Asda will also bring its consumer press office in-house – adding new Press Office Manager and Senior Press Officer roles to its existing team of in-house PR experts. The…

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PRSA Launches New Search Tool, Powered by CommunicationsMatch™, To Help Users Connect with Agencies, Professionals and Service Providers

Stuart Mitchell

PRSA has launched a new search tool on the organization’s website to help users identify and shortlist public relations and communications agencies, professionals, and service providers with the expertise that matches their needs. Powered by CommunicationsMatch™, an industry-leading search and services technology platform, the directory allows users to find practitioners based on industry and communications capabilities, size, location, designations, diversity, client experience and more. In addition, they have the option to use the integrated Agency Select™ hiring tools to request information or issue RFPs. There are no commissions or success…

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