Category: Industry News

CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called:  Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they…

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CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Key Guidance  Influencers’ guide to making…

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New research uncovers marketers’ views on the modern workplace

Stuart Mitchell

A survey conducted by recruitment firm Hays alongside the Chartered Institute of Marketing, has provided new insights into marketers’ views towards the workplace during the COVID-19 pandemic. The research finds that the vast majority of marketers are enjoying remote working and plan to request to continue working flexibly once it’s possible to return to the office full time. 55% say that they will request to continue working remotely Only one in five say they either won’t request flexible working (14%) or say it’s not possible because of their job (5%)…

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CAP – New guidance on the advertising of delayed payment services (buy now, play later services)

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on the advertising of delayed payment services (buy now, play later services). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP has today published guidance on the advertising of delayed payment services, also known as buy now, pay later (BNPL) services, which have become increasingly available to customers at the ‘checkout’ of online retailers. These…

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