Category: Industry News

Diversity is industry’s biggest challenge

Stuart Mitchell

According to the Data & Marketing Association’s (DMA) latest research, diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge. When asked about the key challenges facing the data and marketing industry in the coming years, ‘diversity and inclusion’ was mentioned by nearly two thirds of professionals (62%) as the biggest issue. Followed closely by ‘recovering from the coronavirus pandemic’ (59%) and a need to ‘build more ethical approaches to data’ (50%). At this year’s DMA Awards, over 200 senior data and marketing…

Read More

CAP – Making responsible ads like clockwork – marketing on TikTok

Stuart Mitchell

The ASA/CAP have released a post called: Making responsible ads like clockwork – marketing on TikTok. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A video-sharing social networking app with in-built video editing tools and a clever algorithm for surfacing relevant content to users, TikTok was launched in the UK in August 2018.  According to YouGov, it is currently the 7th most popular (and 4th most…

Read More

CIPR announce activity in support of annual Global Ethics Month

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has announced a series of activities in support of February’s global #EthicsMatter campaign, launched today. Organised by the Global Alliance for Public Relations and Communications Management, the second annual Global Ethics Month aims to raise awareness of the importance of ethics in communication across all disciplines and sectors. It follows its successful launch in 2020 which saw participation from thousands of public relations professionals in over 60 countries. Over the course of the month, the CIPR will be sharing new content – including blogs, webinars, and its…

Read More

PRCA launches Workplace Champions awards for 2021

Stuart Mitchell

The PRCA has launched its annual Workplace Champions awards for 2021.  PRCA Workplace Champions celebrates the leading places to work, live and thrive and in the PR industry. The awards spotlight the agencies and in-house teams that go the extra mile to establish positive and inclusive working environments that enable professionals to thrive. Organisations recognised as Workplace Champions will prove their commitment to ensuring employees feel heard, valued and respected across all levels of seniority. Teams will be judged on their commitment and performance on diversity and inclusion, as well…

Read More

CAP – Making advertising to children ‘child’s play’

Stuart Mitchell

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

Read More